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Nongfu Spring Mineral Water by Horse, United Kingdom

Opinion by Richard Baird.

Illustrative package design by London based Horse for Chinese mineral water brand Nongfu.

Nongfu Spring is a bottled mineral water brand and a leading Chinese beverage business. Nongfu worked with British design studio Horse to develop a new package design treatment that, using labels illustrated by designer Brett Ryder and a distinctive structural design with a slim profile and proprietary leak-free sports cap, would engage the youth market.

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Anni Hall designed by Dittmar

Logo for writer, editor, hair and makeup artist Anni Hall designed by Dittmar

Anni Hall is a Sydney-based writer, editor, hair and makeup artist, and former online beauty and bridal editor for Vogue Australia. Her visual identity, created by German design studio Dittmar, unites fine organic detail, bold form and the tactile, craft qualities of a weighty substrate and deboss print finish, to create an unusual and distinctive union of natural beauty and typographical efficiency.

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NB Flowers designed by Karoshi

Logo design for florist NB Flowers by Karoshi

NB Flowers is a florist – founded by Neil Birks and located at London’s New Covent Garden Market – that specialises in corporate and private events, delivering value through a combination of ‘beautiful flowers, creativity, and a personable service’.

Multi-disciplinary design agency Karoshi were commissioned to ‘rebrand and reposition NB Flowers as one of London’s leading luxury event florists and capture the essence of the brand – classic with a contemporary twist’. In response the agency created a visual identity solution that, through a serif monogram, sans-serif by-line, purple and white substrates and a block foil print finish, delivers a simple and consistent communicative contrast that successfully draws out the organic detail of the photography utilised across NB’s collateral and website.

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