John Lewis Childrenswear by Charlie Smith Design, UK
Posted: October 3, 2016 Filed under: Fashion, Logo Reviews, Retail | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Charlie Smith Design, Designed in London, Fonts in Use: Gill Sans, Graphic Design, Graphic Design Blog, Label Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Flexible Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Retail Logos, Sans-serif Typography, Swing Tag Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, Typography 4 Comments »Opinion by Richard Baird.
London-based studio Charlie Smith Design worked with British department store John Lewis to develop the visual identity system and packaging for their childrenswear department. The system needed to appeal to girls and boys aged from 2 to 14 (and presumably their parents), and connect a broad range of accessories and garments that included denim, swimwear, shoes and underwear.
The result is as a contemporary and playful typographic treatment across tags that use arrangement to call out gender, colour to identify different sizes, and materiality to establish a useful communicative contrast yet visual continuity throughout.
Harridge Group designed by Igloo
Posted: October 8, 2013 Filed under: Business, Banking, Law and Finance, Leisure and Tourism, Logo Reviews | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Business Card Design, Fonts in Use: Gill Sans, Geometric Pattern, Letterhead Design, Logo Design & Branding Blog, Logo News, Logo Opinion, Logos, Sans-serif Logotypes, Stationery Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Travel Comments Off on Harridge Group designed by Igloo 
Harridge, formerly Ealing Travel Services, is a corporate travel group made up of Harridge Business Travel, Harridge Luxury and Harridge Events. London-based design studio Igloo were recently commissioned to design the group’s visual identity and brand architecture which would reference its “significant history and experience”. Their design solution, a combination of serif detail, sans-serif characters and a modern colour palette and pattern set, drawing on what Igloo describe as upper-class English culture, mixes a sense of heritage with corporate quality in a clear and concise way.
