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Uproot by Believe in, Canada & United Kingdom

Opinion by Richard Baird.

Premium maple syrup and packaging to celebrate UK-based graphic design studio Believe in's expansion into Canada

Uproot is a premium and limited edition maple syrup created to celebrate the opening of UK-based Believe in’s second design studio in Canada. It features a distinctive packaging design that takes a Canadian icon and infuses it with what the studio describes as a European design sensibility. Believe in, from its two studios and through their collaborative effort, will now support clients from the UK, Europe and across North America.

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