La Pecora Bianca by Pentagram, United States
Posted: March 7, 2016 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Colour in Use: Pastels, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Designed in New York, Display Typography, Fonts in Use: Futura, Fonts in Use: Futura Passata, Fonts In Use: Geometric Sans-serif, Graphic Design, Graphic Design Blog, Hand Drawn Typography, Hand Lettering, Hand Painted Signs, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Restaurant & Cafe Menu Designs, Restaurant Logos, Sans-serif Typography, Script Typography, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, Typography, Uncoated Papers & Cards Comments Off on La Pecora Bianca by Pentagram, United StatesOpinion by Richard Baird.
La Pecora Bianca is a New York restaurant, located in the St. James building at Broadway and West 26th Street, with a menu inspired by the seasonal farm-to-table cooking of rural Italy. The restaurant is said to evolve, moving from breakfast, coffee and wine bar throughout the day to restaurant in the evening.
La Pecora Bianca worked with Pentagram partner Emily Oberman and her team to develop a visual identity that would capture and convey a healthy wholesome menu, a warm and welcoming atmosphere, and would compliment an interior by Nema Workshop. This extended across menus, coasters, signage, tableware and postcards.
