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Vinoteca by dn&co, United Kingdom

Opinion by Richard Baird.

Branding and menu design for London restaurant group Vinoteca by British graphic design studio dn&co.

Vinoteca is a group of London based restaurants, founded by business partners and friends Brett Woonton and Charlie Young, that were inspired by the wine bars of Spain and Italy. Aside from the restaurant experience, and as a testament to the quality of their wine list, these restaurants also operate as local wine retailers.

dn&co. were commissioned to refresh and formalise Vinoteca’s brand identity. With an emphasis on balance and clarity, and a desire to convey Vinoteca’s welcoming and easily digestible take on the complex world of wine, dn&co., in opposition to the simplicity and clinicality often favoured by similarly positioned restaurants, embraces material colour and texture, typographic reduction and flourish, space and rich photography. This extends across menus, wine lists and labels, business cards and website.

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La Chance designed by Artworklove

Logo for furniture and lighting company La Chance designed by Artworklove

La Chance is a furniture and lighting company that manufactures and retails ‘sophisticated, rich and distinctive products based on noble materials’ developed by the ‘best designers of the new generation’. La Chance’s visual identity, designed by Artworklove – who’s approach is based on ‘artistic experimentation and systematic design structure, and specialises in the production of sensitively finished work with a well-considered balance of form and function’ – unites tactile material choices, high quality print finishes and a visual identity that blends the fine lines of a monogram with the an unusual reverse italic aesthetic of the logo-type to reflect the uniquely crafted and technical quality of their products.

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Helsinki Food Company designed by Werklig

Logo and business card with an embossed surface detail for Helsinki Food Company designed by Werklig

The Helsinki Food Company provides design and production services – including consultation, styling, photography and recipe development – to regional broadcast, print and event sectors. Created by visual communications agency Werklig, their visual identity – an economical single colour print treatment of a logo-type constructed from a single consistent line weight and culinary-related letter-forms across a variety of tactile and dyed craft substrates – sets a playful and contemporary tone with an underlying sense of local industry.

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