Brigade Court by Jack Renwick Studio
Posted: Filed under: Logo Reviews, Property | Tags: Art Direction, Best Brochure Design 2020, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Brochure Design, Corporate Identity Design, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed by Jack Renwick Studio, Designed in London, Fonts in Use: Calibre, Fonts in Use: GT Sectra, From the United Kingdom, Gold Foil, Gold Ink, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, New Logo, Property Development Logos, Sans-serif Typography, Stitch Detail, The Best Brand Identities of 2020, The Best Design for Print 2020, The Very Best of 2020, The Very Best of BP&O, Type Foundry: Grilli Type, Type Foundry: Klim Type Foundry, Typography, Visual Identity Design Blog, Wordmark Design Comments Off on Brigade Court by Jack Renwick StudioText by Richard Baird.
In The London Borough of Southwark sits the Grade II listed building and former headquarters of the London Fire Brigade, the city’s first fire station and a site currently under development. This will see it transformed into residential apartments with period conversations of the original Victorian building alongside a modern new-build. It is a one-of-kind property development that offers a unique intersection of historic and contemporary city living. London-based Jack Renwick Studio (JRS) were commissioned to develop the name, visual identity and communications for this new development, and were challenged with the task of appealing to both local and international markets.
Under the concept “Traditionally Different”, JRS developed the name Brigade Court and a visual language of juxtapositions. These celebrate the distinctive contrasts that exist throughout the property. These juxtapositions move between the elegant and sophisticated materiality of the brochures, the intersection of modern and historic images, and then towards moments of playfulness throughout the property’s marketing suite, which also features a deli and cafe. The visual identity links a variety of different touch-points, from property and floor-plan brochures to custom framed photo-montages, coffee cups, menus and window decals.
The Broadview Hotel by Blok, Canada
Posted: Filed under: Graphic Design Reviews, Leisure and Tourism, Logo Reviews | Tags: Black Block Foil, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Canadian Design, Coaster Design & Beer Mats, Condensed Logotypes, Condensed Typography, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Blok, Fonts in Use: Grouch, Fonts in Use: GT Sectra, Fonts in Use: Neuzeit, From Toronto, Graphic Design, Graphic Design Blog, Hotel Logos, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Sans-serif Typography, Stationery Design, The Best Graphic Design Work of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Type Foundry: Grilli Type, Typography, Wordmark Design Comments Off on The Broadview Hotel by Blok, CanadaOpinion by Richard Baird.
The Broadview Hotel is located within one of Toronto’s most recognisable architectural landmarks. This was built in 1891 by a wealthy businessman who recognised the strategic importance of the East End as the city was expanding. It has been home to a business centre, acted as a political and social hub, and used as a hotel, boarding room and more recently, a strip club.
The building, over the last two years, has undergone extensive restoration and renovation, and now features a distinctive glass structure and new floor on the roof. This was done with great consideration for the original architectural details. Interior design, created by DesignAgency is inspired by the local community and is infused with a contemporary yet old-world grace. The hotel is made up of public spaces and 58 private bedrooms. These are peppered with what is described as a witty eclecticism that pays homage to the building’s past, with certain rooms featuring the original brass poles from the strip club. These homages are set alongside modern finishes and amenities.
Canadian graphic design studio Blok worked with the hotel to develop a visual identity that would embrace and express the building’s contemporary new voice, possess a similar wit and attitude, and finally acknowledge and celebrate the hotel’s East End roots. This is achieved in the contrast and collision of image and type, emphasised by a simple colour palette, and in the variety of secondary typefaces. This run across and links a plethora of printed assets. These included business cards, menus and coasters as documents here, but also wayfinding and signage.
Hidden Characters by RE, Australia
Posted: Filed under: Business, Banking, Law and Finance, Graphic Design Reviews, Logo Reviews | Tags: Austrian Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Business Card Design, Colour in Use: Orange, Corporate Identity Design, D&AD Award Winners 2017, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Re:, Designed in Sydney, Foil Blocking, Fonts in Use: Brown, Fonts in Use: GT Sectra, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, PR Logos, Public Relations Logos, Smile In The Mind, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, Typography, Uncoated Papers & Cards, Visual Identity Design Blog, Wordmark Design Comments Off on Hidden Characters by RE, AustraliaOpinion by Richard Baird.
Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.
With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.
Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.
