Located in the Pool region of West Cornwall, Heartlands, previously home to a tin mine, recently underwent a period of redevelopment after 400 years of inactivity and was opened up to the general public this spring. The Heartlands’ identity, designed by UK based creative studio A-Side, takes the systematic approach of heavy industry, machinery and elemental materials and gives it a playful accessible twist.
Secret to Live is a brand of olive oil infused with antioxidants and nutrients beneficial to the cardiovascular system. The packaging, designed by Valencia based Soporte Comunicación, utilises a minimal layout, a clinical colour palette and a heart/olive motif to visualise the active health benefits of the product.
Ness is a new application that draws together personal information from social networking sites such as Twitter, Facebook and Foursquare (a process described as ‘machine learning‘) to provide its users with individualised restaurant recommendations. The app’s identity was strategically managed, named and designed by international brand development agency Moving Brands and represents the idea of unique user-centric data from multiple sources being brought together with a faceted heart logo-mark.