Between the late 2000s and the early 2010s, the coffee industry turned its attention to ‘craft’, elevating the beverage to a gourmet offering. When it came to brand storytelling, flavour notes, provenance and sustainability became key components. These features came to define what’s now known as ‘third-wave coffee’, which pre-dates the gamified science-infused ‘fourth-wave coffee’ movement in terms of textures...
What does ‘healthcare’ look like today, especially when we’re increasingly talking about preventative treatment? For Parsley Health and GlycanAge, which promote functional medicine, it’s serene – all blush pink, forest green and rounded corners; for Modern Age, which focuses on longevity, it’s more clinical, with high-resolution botanical imagery and classical icons; Ezra, which offers full-body MRIs as cancer prevention, goes...
As recognisable brands go, LEGO is up there with the Nike swooshes and McGolden Arches of this world. Pretty much anything in that red and yellow lockup with vaguely Stay Puft-esque lettering (naturally there’s a LEGO version of that exact sailor) instantly says ‘LEGO’ – even when what it really says is, unlawfully, ‘Lepin’; or somehow scraping into legality, ‘Xinh’;...
The East Cut unifies the three distinct downtown San Francisco areas of Transbay, Folsom and Rincon Hill into a single and modern metropolitan community. It is a unique an area, now recognised by Google Maps, that contains the newest and largest building in the city but also those that are the oldest and historically rich. Collins worked to develop a name and graphic identity for this new...
Broadgate is the largest pedestrianised neighbourhood in Central London. It is adjacent to the busy transport hub of Liverpool Street station, surrounded by Shoreditch, Spitalfields, Old Street and the City, made up of a diverse community and uses that span innovation, finance, food, retail and contemporary cultural activities. The area will receive a £1.5 billion investment to further its development...
Southside Group and Colliers International worked with New Zealand based studio Richards Partners to develop a graphic identity for their new property development, located in between Auckland’s Meadowbank and Remuera, which is made up of 58 ‘Residences’ and 7 exclusive ‘Pavilions’ designed by architects Monk Mackenzie and Hare Interiors. The Soto name and graphic identity designed by Richards Partners functions as a way...
Raw Wine is an international two-day wine fair that takes place in the cities of LA, London, Berlin and New York. It was founded by Deborah Lambert and Isabelle Legeron MW, France’s only female master of wine, and provides an opportunity for growers, makers and buyers to get together. Raw Wine is also a celebration of the best organic, biodynamic and...
Fabric is a residential property development project and new pocket neighbourhood within the area of Onehunga, one of Auckland’s oldest suburbs and a brownfield site of warehouses with a light industrial heritage. Developers Lamont and Co., alongside Colliers International, commissioned graphic design studio Richards Partners to create a brand identity for the development that would link brochures, specifications pack, website and a variety of print communications for the...
Ten Trinity Square is a super prime real estate project developed by the Chinese conglomerate Reignwood Group. It is made up of a private members club, residencies and a Four Seasons hotel, all set within the Port of London Authority building which is located at the centre of the city near the Tower of London and with views of the Thames....