Domestic Parcels designed by Interbrand
Posted: April 17, 2013 Filed under: Packaging Reviews | Tags: Best Packaging Designs, Design News, Design Opinion, Design Reviews, Designed by Interbrand, Graphic Design, Logistics Logos, Packaging Design, Packaging Design Blog, Packaging News, The Best Packaging of 2013 1 Comment » 
Interbrand’s Melbourne office have recently completed the design for Australia Post’s new domestic parcel range. Developed to aid the continuing increase in on-line shopping the solution provides a more ‘straightforward, hassle-free’ design language that builds on AP’s new identity system – also created by Interbrand – by taking an expected but well executed utility of ample white space, large stretches of flat colour, a clear, consistent and communicative format, iconography and simple language choice and fusing these with the subtle, proprietary detail and contrasting sizes of a custom sans-serif typeface.
Melbourne Theatre Company by Interbrand
Posted: September 18, 2012 Filed under: Logo Reviews, Theatre | Tags: Brand Identity Reviews, Branding, Designed by Interbrand, Designed in Melbourne, From Australia, Graphic Design, Logo Design & Branding Blog, Logotypes, Packaging News, Rebranding, The Best Logo Designs of 2012, Theatre Logos, Typography 1 Comment » 
Design agency Interbrand have recently updated their visual identity work created for the Melbourne Theatre Company in time for its 2013 season.
Based on the ‘matrix of intersecting, wireframe boxes’ that surround the theatre’s architectural structure, the original identity drew on the ‘heritage of theatre, while alluding to the contemporary nature of the performances’ with a proprietary typeface that mixes slim and broad, humanist, and geometric characters with sharp junctions and terminals, stencil cut detail, dual lines and a fluorescent tube finish. This has now been expanded on under the theme of ‘new light’ with a direction that allows the typography to play an integral role in illuminating theatrical scenes through some really well shot scenes executed across the collaterals. The result is a clear juxtaposition of light and shade that delivers a strong sense of space and dramatic performance.
