Shakespeare In The Park 2019 by Pentagram
Posted: June 25, 2019 Filed under: Graphic Design Reviews, Leisure and Tourism, The Best of BP&O, Theatre | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Campaign Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Festival and Event Brand Identities, Fonts in Use: Knockout, Graphic Design, Graphic Design Blog, Paula Scher, Poster Design, Sign Design, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best of BP&O, Type Play, Typography, Women of Design Comments Off on Shakespeare In The Park 2019 by PentagramOpinion by Richard Baird
Shakespeare In The Park is an annual event and duo of free performances presented by New York’s The Public that takes place at the Delacorte Theater in Central Park in May and June. 2019 saw performances of Much Ado About Nothing and Coriolanus under the theme “Rumours and Rebels”.
The event was promoted through a city-wide campaign developed by Pentagram’s Paula Scher and team, with assets such as signage being designed and deployed by The Public’s in-house team. This furthers the enduring and evolving identity Paula Scher designed for the theatre in 1994, revised 2005 and again in 2008.
There remains a continuity in the impact, immediacy and dynamic qualities of previous campaigns whilst working in a new colour palette of red, blue and yellow, and an angled approach to type. This links signage, static and dynamic posters and billboards, t-shirts and newspaper advertising. The work done for the event will go on to form the basis of communications for The Public’s 2019–2020 season.
Shakespeare In The Park 2018 by Pentagram
Posted: May 30, 2018 Filed under: Graphic Design Reviews, Theatre | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Campaign Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Festival and Event Brand Identities, Fonts in Use: Knockout, Graphic Design, Graphic Design Blog, Paula Scher, Poster Design, Sign Design, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best of BP&O, Theatre Logos, Type Play, Typography Comments Off on Shakespeare In The Park 2018 by PentagramOpinion by Richard Baird
Shakespeare In The Park is an annual event and series of free performances presented by New York’s The Public Theatre that will take place at the Delacorte Theater in Central Park during May and throughout June. This year will see performances of Othello and Twelfth Night. These are being promoted by a campaign developed by Pentagram’s Paula Scher, with assets such as signage being designed and deployed by Public’s in-house team. This builds on the enduring identity Paula Scher designed for the theatre in 1994, revised in 2005 and 2008, maintaining its impact and dynamic qualities whilst working in a new and distinctive colour palette of bright gradients, contrasting solid blocks of black and a strong sense of the systematised and the architectural. Alongside the tagline “Be In The Park” this links signage, static and dynamic posters and billboards, t-shirts, tote bags and newspaper advertising.
Danish Selection by Kontrapunkt, Denmark
Posted: April 22, 2016 Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Colour in Use: Pastels, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Kontrapunkt, Designed in Copenhagen, Designed in Denmark, Fonts by Hoefler & Co., Fonts in Use: Brandon, Fonts in Use: Knockout, Fonts in Use: Thirsty Script, Food Packaging, From Scandinavia, Graphic Design, Graphic Design Blog, Jam Packaging, Numbers In Branding, Packaging Company, Packaging Design, Packaging Design Blog, Packaging News, Pastel Coloured Papers, Spot Colours, The Best Packaging of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards Comments Off on Danish Selection by Kontrapunkt, DenmarkOpinion by Richard Baird.
Danish Selection is a new range of high-quality fruit spreads cut with alcohol. The range includes blackcurrant infused with Jamaican rum, orange with cognac and a wild blueberry variety with Scotch whiskey. Orkla, the company behind Danish Selection, worked with Copenhagen based graphic design studio Kontrapunkt to develop a packaging treatment that would clearly communicate this new concept to consumers. Kontrapunkt’s solution is characterised by a circular label of type, pastel colour and uncoated paper.
