Carlsberg Black Gold by Kontrapunkt, Denmark
Posted: July 4, 2017 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Alcohol Packaging, Beer Packaging, Best Packaging Designs, Branding & Packaging of 2017, Creative Packaging, Danish Design, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Kontrapunkt, Designed in Copenhagen, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Minimal Design, Minimal Package Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Shortlist 2017, Sans-serif Typography, The Best Graphic Design Work of 2017, The Very Best of 2017, The Very Best of BP&O, Typography 2 Comments »Opinion by Richard Baird
Carlsberg is a Danish beer brand founded in 1847 by J.C. Jacobsen. It is part of the Carlsberg Group portfolio which also includes Tuborg, Kronenbourg and Somersby cider, as well as Carlsberg Export and Carlsberg Black Gold. Carlsberg has a significant heritage. And, like many other beer brands, has largely conveyed this using the visual language and associated legacy of the beer bottle label, which then made it on to cans.
Carlsberg has begun a steady move towards a more current visual expression. This is characterised by a concise communicative intention and a stylistic minimalism. This can be seen, initially, in the packaging design of the Carlsberg can for the German market, created by Copenhagen-based studio Kontrapunkt, and in the redesign of Carlsberg Black Gold, also by Kontrapunkt. Black Gold is a dark pilsner, brewed in the same manner as Carlsberg’s premium variety, only for longer, giving it a richer flavour profile and higher alcohol content. This difference is conveyed immediately using a black and gold print finish.
Jalm & B by Kontrapunkt, Denmark
Posted: June 24, 2016 Filed under: Food and Drink, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Box Packaging, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Confectionery Packaging, Creative Packaging, Danish Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Kontrapunkt, Designed in Denmark, Drinks Packaging, Food Photography, From Scandinavia, Graphic Design, Graphic Design Blog, Hand Lettering, Lettering, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Paper and Card Packaging, Pastel Colours, Sans-serif Logotypes, Sans-serif Typography, The Best Packaging of 2016, Tote Bag Design, Typography 2 Comments »Opinion by Richard Baird.
Jalm & B is a collaborative effort between baking experts Il Fornaio and Trianon to bring the taste and quality of big city bakeries to people throughout Denmark with a range of premium frozen products that can be freshly baked at home. Copenhagen and Tokyo-based graphic design studio and packaging specialist Kontrapunkt worked with the brand to convey the baking heritage of those behind it through naming, and the craft and quality of the range through image, illustration, type, colour, layout and structure.
Danish Selection by Kontrapunkt, Denmark
Posted: April 22, 2016 Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Colour in Use: Pastels, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Kontrapunkt, Designed in Copenhagen, Designed in Denmark, Fonts by Hoefler & Co., Fonts in Use: Brandon, Fonts in Use: Knockout, Fonts in Use: Thirsty Script, Food Packaging, From Scandinavia, Graphic Design, Graphic Design Blog, Jam Packaging, Numbers In Branding, Packaging Company, Packaging Design, Packaging Design Blog, Packaging News, Pastel Coloured Papers, Spot Colours, The Best Packaging of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards 1 Comment »Opinion by Richard Baird.
Danish Selection is a new range of high-quality fruit spreads cut with alcohol. The range includes blackcurrant infused with Jamaican rum, orange with cognac and a wild blueberry variety with Scotch whiskey. Orkla, the company behind Danish Selection, worked with Copenhagen based graphic design studio Kontrapunkt to develop a packaging treatment that would clearly communicate this new concept to consumers. Kontrapunkt’s solution is characterised by a circular label of type, pastel colour and uncoated paper.
