Carlsberg Black Gold by Kontrapunkt, Denmark

Opinion by Richard Baird

New minimal packaging design by Danish studio Kontrapunkt for Carlsberg's Black Gold

Carlsberg is a Danish beer brand founded in 1847 by J.C. Jacobsen. It is part of the Carlsberg Group portfolio which also includes Tuborg, Kronenbourg and Somersby cider, as well as Carlsberg Export and Carlsberg Black Gold. Carlsberg has a significant heritage. And, like many other beer brands, has largely conveyed this using the visual language and associated legacy of the beer bottle label, which then made it on to cans.

Carlsberg has begun a steady move towards a more current visual expression. This is characterised by a concise communicative intention and a stylistic minimalism. This can be seen, initially, in the packaging design of the Carlsberg can for the German market, created by Copenhagen-based studio Kontrapunkt, and in the redesign of Carlsberg Black Gold, also by Kontrapunkt. Black Gold is a dark pilsner, brewed in the same manner as Carlsberg’s premium variety, only for longer, giving it a richer flavour profile and higher alcohol content. This difference is conveyed immediately using a black and gold print finish.

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Jalm & B by Kontrapunkt, Denmark

Opinion by Richard Baird.

Brand Identity and packaging for Danish bakery brand Jalm & B by Kontrapunkt

Jalm & B is a collaborative effort between baking experts Il Fornaio and Trianon to bring the taste and quality of big city bakeries to people throughout Denmark with a range of premium frozen products that can be freshly baked at home. Copenhagen and Tokyo-based graphic design studio and packaging specialist Kontrapunkt worked with the brand to convey the baking heritage of those behind it through naming, and the craft and quality of the range through image, illustration, type, colour, layout and structure.

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Danish Selection by Kontrapunkt, Denmark

Opinion by Richard Baird.

Package design for fruit spread range Danish Selection by Kontrapunkt

Danish Selection is a new range of high-quality fruit spreads cut with alcohol. The range includes blackcurrant infused with Jamaican rum, orange with cognac and a wild blueberry variety with Scotch whiskey. Orkla, the company behind Danish Selection, worked with Copenhagen based graphic design studio Kontrapunkt to develop a packaging treatment that would clearly communicate this new concept to consumers. Kontrapunkt’s solution is characterised by a circular label of type, pastel colour and uncoated paper.

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