BPO


Hermoso Cariño by La Tortillería, Mexico

Opinion by Richard Baird.

Brand identity, logotype and stickers for Mexican designer gift shop Hermoso Cariño by La Tortilleria, Mexico

Hermoso Cariño, a name taken from the title of a Mexican love song, is a gift shop with unique line of products. These are described as Mexican in the least expected way, leaning more towards the contemporary, but not forgetting tradition, and crafted by a new generation of designers. This is expressed throughout Hermoso Cariño’s brand identity, created by La Tortillería, through a mix of type, colour, material texture and print finish across tags, bags and stickers.

Continue reading this article


Marquez Quevedo by La Tortillería, Mexico

Opinion by Richard Baird.

Brand identity and gold foiled stationery for Mexican architectural studio Marquez Quevedo by La Tortillería

Márquez Quevedo is a San Pedro based architectural practice that balances space, proportion, materials, form and colour to compose creative spaces filled with movement. Drawing on what is described as the practice’s sophisticated style and vision Mexican graphic design studio La Tortillería developed a new brand identity for Márquez Quevedo with a sense of space, structure and materiality, both in image and physical texture, that links business cards, stationery and website.

Continue reading this article


Tamarindo designed by La Tortillería

Logo and business cards designed by La Tortillería for Spanish kitchen and bar Tamarindo

Tamarindo is a kitchen and bar with an international menu due to open in October 2014. Located in Ourense, Spain, Tamarindo was created as a refreshing alternative for local walkers who are used to traditional bars and restaurants, and is described as a place with two distinct moods and spaces, the casa cocina or house/kitchen, a place for coffee and a quick snack, and a bar for beer and tapas. The interior, created by architects and husband and wife team Ruben D. Gil and Gretta R. Valdés, features a combination of light wood ceilings, adobe walls, dim lighting and steel furniture.

This contemporary interior and the dual nature of Tamarindo’s space is distilled down into its visual identity designed by Mexican studio La Tortillería and extends across a variety of collateral including business cards, stationery, packaging, menus, coasters, tote bags and custom glass bottles.

Continue reading this article