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Someone Somewhere by Sociedad Anónima, Mexico

Opinion by Richard Baird.

Logo and packaging by Sociedad Anonima for Mexican clothing, bag and accessory brand Someone Somewhere

Someone Somewhere is a clothing and accessories brand. Each of its products are designed and made in Mexico by small communities of textile artisans. The social and cultural contexts that are the foundation of brand are expressed by its new visual identity, created by Mexico City-based graphic design studio Sociedad Anonima, through naming and a graphic device that calls out maker and origin.

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John Lewis Childrenswear by Charlie Smith Design, UK

Opinion by Richard Baird.

Brand identity and tags for John Lewis Childrenswear Department by Charlie Smith Design, London, UK

London-based studio Charlie Smith Design worked with British department store John Lewis to develop the visual identity system and packaging for their childrenswear department. The system needed to appeal to girls and boys aged from 2 to 14 (and presumably their parents), and connect a broad range of accessories and garments that included denim, swimwear, shoes and underwear.

The result is as a contemporary and playful typographic treatment across tags that use arrangement to call out gender, colour to identify different sizes, and materiality to establish a useful communicative contrast yet visual continuity throughout.

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Smithey Ironware Company by Stitch, United States

Opinion by Richard Baird.

Brand identity and tags with green paper and white ink detail for Smithey Ironware Company by Charleston based Stitch, United States

Smithey is an ironworks producing kitchenware from its location in Charleston, South Carolina. Smithey’s first product, a 10 inch skillet, features a smooth, non-stick cooking surface, created using a handcrafted method of finishing and polishing. This process was developed in response to the rough, coarse and sandpaper-like finish that proliferates the ironware market, which creates an uneven surface temperature, makes it difficult to cook with and uses a lot of energy.

Stitch Design Company, also based in Charleston, worked with Smithey to develop a visual identity that would extend across website, print communication and tags. Much of this is informed by the robust and crafted qualities of Smithey’s products, but also builds in a touch of character. This is expressed through type, materiality and motif.

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