BPO


Domestic Parcels designed by Interbrand

Packaging designed by Interbrand for Australia Post

Interbrand’s Melbourne office have recently completed the design for Australia Post’s new domestic parcel range. Developed to aid the continuing increase in on-line shopping the solution provides a more ‘straightforward, hassle-free’ design language that builds on AP’s new identity system – also created by Interbrand – by taking an expected but well executed utility of ample white space, large stretches of flat colour, a clear, consistent and communicative format, iconography and simple language choice and fusing these with the subtle, proprietary detail and contrasting sizes of a custom sans-serif typeface.

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October’s Top 5 Projects 2012

October's Top 5 Projects on published in BP&O

These are the five projects I reviewed during October that I felt really stood out and wanted to give them another opportunity to be seen and discussed. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?

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Breakwater designed by Lundgren+Lindqvist

Logo and business card with bright blue spot ink treatment for Swedish marine cargo logistics company Breakwater designed by Lundgren+Lindqvist

Breakwater is a Swedish logistics company that services the marine cargo sector. Their visual identity and stationery, created by Gothemburg-based studio Lundgren+Lindqvist, brings together the themes of open sea, systems and cargo through the vertical and horizontal intersection of a geometric sans serif, simple grid-based layout, plenty of space and a vivid blue and icy white colour palette.

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