Interbrand’s Melbourne office have recently completed the design for Australia Post’s new domestic parcel range. Developed to aid the continuing increase in on-line shopping the solution provides a more ‘straightforward, hassle-free’ design language that builds on AP’s new identity system – also created by Interbrand – by taking an expected but well executed utility of ample white space, large stretches of flat colour, a clear, consistent and communicative format, iconography and simple language choice and fusing these with the subtle, proprietary detail and contrasting sizes of a custom sans-serif typeface.
These are the five projects I reviewed during October that I felt really stood out and wanted to give them another opportunity to be seen and discussed. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Breakwater is a Swedish logistics company that services the marine cargo sector. Their visual identity and stationery, created by Gothemburg-based studio Lundgren+Lindqvist, brings together the themes of open sea, systems and cargo through the vertical and horizontal intersection of a geometric sans serif, simple grid-based layout, plenty of space and a vivid blue and icy white colour palette.