Bedrock develops autonomous vehicles for construction. To think this was science fiction not long ago is mad. Bedrock worked with Studio Everywhere to develop a visual identity for the company. This also included the design of a logo. And it’s got it all. Caterpillar tracks, a sense of excavation within the negative space, building up in the positive, and sense of upward momentum which is brought to life in motion and in supporting elements online. Context matters here, I have no doubt a bunch of designers have had this on their artboard at some point, but it makes total sense here in multiple ways. It’s industrial and technological and looks fab on the back of an autonomous digger. Side thought, is that an ‘A’ for autonomous in there as well?