2022, USA, Digital Advertising
Digital Turbine, the name draws the imagination towards a churn of pixels, the automation of online data. Pentagram expresses this as an ever-revolving, dispersing and converging set of modular blocks. While we’re far from the visible pixels of the past, this remains an immediate and universal motif that designers continue to dip into and used here as the foundation for a unique form. The gradation, the tapering of form, the repetition and rotational elements are used to great effect, giving the impression of an unstoppable momentum.