With a renewed mission to “bring people together through live experiences” and “maximize the enjoyment of gathering” global events platform Eventbrite worked with Buck to develop a new visual identity, beginning with the design of a logo. This takes on the form of an energetic bolt with a sense of forward momentum alluding to the dynamism, electricity and rhythms of real-life experiences available on the platform. This is a significant step on from a very forgettable former logo, a tilted lowercase ‘e’. Whilst still an ‘E’ the zig zag rendering and progressing thickness lend it a lot more character and energy that plays out further in motion. It does, coincidentally, look like the Envato logo, but let’s face it, different industries.

See more of the brand here.