RoAndCo partnered with Monarch MD to create a name and brand identity that would position the physicians as the sovereign guide women deserve – bringing clarity, time, and evidence-backed care to menopause and beyond. To support this, a secondary mark was devised. This merges an ‘M’ and a crown with the intention of signalling the beginning of a new golden era in women’s healthcare, one that is personal, elevated, and transparent. Flared serifs, consistent line weighting and the double reading of letter and symbol combine to form a distinctive take on a familiar image. The precise vector lines sit over imagery that has softness, depth and layered light, creating a sense of what RoAndCo describe as a shift from fog to focus. Nice.