To reflect a new, progressive and future-focused vision, private investment manager and non-bank lender Mount Capital worked with Studio South to devise a refreshed visual identity. This included the design of a new logo that depicts a mountain and its shimmering reflection in the water. The effect of the facets used to build the form generate a jewel-like impression. Despite the abstraction, the above feels very present and create a distinct ownable shape which is developed into a dynamic visual language of shimmering patterns and illustrations.