Nertik is a Spanish energy consulting firm. Mubien worked with Nertik to develop a new strategic direction and visual identity to better convey its offering of helping businesses understand, manage and reduce their electricity and gas costs.

The new Nertik logo combines a lighting bolt and an ‘N’, using positive and negative space to find a harmonious resolution of the alphabetical and symbolic. Neither feels too obvious, rather, inferred. The slant introduces further dynamism. Mubien adds “the connected geometry reflects continuity and cyclical movement, representing Nertik’s holistic support to its clients” and “subtle angular breaks, reminiscent of a checkmark, reinforce ideas of efficiency, precision, and reliable energy management.” Really, the N and bolt do enough, the rest is case study fluff. No shade.