Technology gallops on with a new video reading AI model Twelve Labs. Pentagram’s use of positive and negative space, allusions to packets of data, and stunning animation that nods to Eadweard Muybridge’s galloping horse from 1878 – an early photographic motion study – is pure joy. This stylisation, blending information and animation, beautifully conveys progress: bold strides forward, technological evolution, and human experience encoded into a new AI model. As Pentagram puts it: ‘A marker of movement and intelligence, not just speed’.

See more of this project here.