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Napier Street by Studio Hi Ho

Opinion by Richard Baird

Campaign identity and brochure design by Studio Hi Ho for Mileu property development Napier in Fitzroy, Melbourne Australia

231 Napier Street is an eleven apartment building, now sold out, created by property developer Milieu, set with the culturally rich part of Fitzroy, Melbourne. It is their first collaboration with architect Edition Office—an innovative practice with a strong conceptual focus—and part of the developer’s ongoing enquiry into and interrogation of the dialogue between architecture and place. This interrogation forms the basis of 213 Napier Street’s brochure, designed by Studio Hi Ho; two books bound together, placed side-by-side delivering a juxtapositional concept of architectural structure and neighbourhood context expressed through the interplay of photography, text, surface and materiality.

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Lagotto by Studio Hi Ho

Opinion by Richard Baird

Logotype, visual identity, business cards and packaging by Studio Hi Ho for restaurant and food store Lagotto

Lagotto is a new all-day café, wine bar and food store situated inside Nth Fitzroy, a residential property development project from Milieu located at the heart of Melbourne’s, inner north. Named after the truffle-hunting Italian dog breed, the café offers a relaxed European surrounding in which to enjoy an Italian menu with a “joyful vibrancy that avoids kitschiness or pastiche”. Studio Hi Ho, also responsible for the visual identity of the Nth Fitzroy development, was commissioned to put forward a proposal for Lagotto that would resonate with the distinctive interior design scheme, the local community’s tastes and Mediterranean migrant history. This was achieved through type pairing, materiality and playful illustration by Ted Parker.

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Nth Fitzroy by Studio Hi Ho, Australia

Opinion by Richard Baird

Nth Fitzroy is a residential property development project from Milieu located in the heart of the inner north of Melbourne. It features 26 uniquely breathable apartments within an innovative architectural structure with an exterior skin of single and double story shutters.

In response to seasonal environmental conditions, the changing light of the day, and the minute by minute activities of its occupants, the intrinsic nature of these shutters within exterior structure give the impression of a living building and a daily rhythm.

Inside, apartments are highly functional but also warm and welcoming, encouraging interaction and engagement. Smart storage space sits alongside moments of simple aesthetic pleasures that include natural material details and tactile high quality finishes. Working with Loose Leaf, Milieu helps to bring nature right into private and shared spaces of Nth Fitzroy’s spaces, to compliment its architectural concept, through a variety of indoor plants.

To help bring to light the unique qualities of the property and its apartments Studio Hi Ho developed a strategy and promotional activity with two distinct components, united by the concept of Breathable Apartments. The first, titled Plants, is a mix of document, website and event run by Plant Hunter, which is dedicated to indoor plants. The second, AM/PM, is a document that explores the life of the building and its surroundings through a cycle of 12 hours. Although this project was completed in 2016, this is the first time it has been published in its entirety online.

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