The Beginnings is a Latvian raw food and ingredients business creating and sourcing a variety of mueslis, jams, honeys and spices from around the world. Developed by multi-disciplinary design firm Asketic, The Beginning’s brand identity and packaging treatment goes all in for handcraft and contrast, mixing a variety of patterns and images informed by the origins of each ingredient to establish an ever changing and easily expandable set of assets. Each pattern is rendered with a loose authenticity, clearly drawn and painted by hand with a good mix of pen and watercolour work, lots of brush detail, a simple but bright colour palette, earthy material textures and a white panel that frames information set in a distinctive sans-serif.
Stoats is a Scottish oats company that began life in 2005 as a converted American hot dog sales stand serving porridge at summer music festivals around the UK, and now has a range of packed, ready to eat retail products that include flavoured porridge and porridge bars.
Stoats recently commissioned Leeds-based independent design studio Robot Food, as part of a complete rebranding exercise, to develop a new packaging and responsive website solution as well as uniforms, trailers, vans and marketing material that would build on the Stoats story, add vibrancy and establish a more proprietary brand image.