Opinion by Richard Baird.
Designmuseo is a Finnish design museum, housed in a late 19th century building by architect Gustaf Nyström, and located on Helsinki’s Korkeavuorenkatu Street. The museum exhibits national and international work from the fields of fashion, industrial and graphic design, and, alongside its permanent exhibition of Finnish design from 1870 to the present, also hosts a variety of temporary exhibitions throughout the year.
With the intention of raising the museum’s profile and improving visitor experience Designmuseo worked with Bond to develop a new visual identity treatment which included exhibition design, signage, wayfinding, marketing and web design. Inspired by Finnish designer and architect Alvar Aalto, Bond’s system leverages a modular aesthetic to link bold and reductive forms with detailed typographical arrangements in a way that blurs the line between creative play and a sense of industry.
Opinion by Richard Baird.
Bildmuseet is a centre for visual culture and a museum dedicated to the exhibition of modern international art, architecture, design and photography, as well as retrospectives, and is described as a place for experiences, reflection and discussion. Opened in 2012, Bildmuseet is part of the arts campus at Umeå University, Stockholm, and housed within a distinctive building designed by Henning Larsen Architects located along the shore of the Ume River.
Developed by Swedish graphic design studio Stockholm Design Lab, Bildmuseet’s visual identity, which included logotype, print, interior and exterior signage, was designed to reflect its position as an inspiring collaborative art institution where science and art meet, and would accommodate an inhouse approach to collateral where only a black and white laserjet printer may be available. Although this project is two years old, Stockholm Design Lab have recently taken the time to document the project and publish images of their treatment.
The Swedish History Museum is one of the country’s largest museums with a collection of over 10 million objects from a history that spans thousands of years. The museum also functions as a venue for lectures, concerts and a variety of activities.
Stockholm-based design studio Bold were recently commissioned to develop a new brand identity for the museum that would revitalise the visitor experience, position it as Sweden’s number one storyteller and arouse curiosity and interest in Swedish history. The studio’s solution, which included a logo and logotype, pictograms, print communication, book and interior and exterior signage, is an acute juxtaposition of past and present achieved through the union of disparate type, image, colour and texture.