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The Working Capitol by Foreign Policy, Singapore

Opinion by Richard Baird.

Branding and business cards for Singapore co-working space The Working Capitol by Graphic Design Studio Foreign Policy

The Working Capitol is a co-working space located within a historic building situated in Singapore’s Chinatown. It is described as being less of a start-up incubator and more of a community of knowledgeable people working at the intersection creativity, technology and business.

Its brand identity, designed by Foreign Policy, is based around the Euclidean Principle, a mathematical system of basic parts that contribute equally to the whole, without undermining their own individual value. This principle is also the basis of a trisection of brand values; to provide a good quality space, combined with a sense of contemporary lifestyle and the fostering of community.

These ideas, and the intersection of disciplines, are conveyed through a visual language that juxtaposes a technical precision alongside the creative and crafted, and throughout an interior of utility and bright colour. This interior draws further impact and distinction from an exterior structure which is firmly rooted in the traditional. The project went on to include signage and wayfinding, stationery and business cards.

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Bottura by Foreign Policy, Singapore

Opinion by Richard Baird.

Branding for Singapore based Italian restaurant Bottura by graphic design studio Foreign Policy

Bottura is an Italian restaurant and food store with space in Singapore’s Suntec City Mall. It has a contemporary interior of exposed utilities painted black, white suspended ceiling and surfaces, dark wood and steel furniture, glass, concrete and steel counters, warm spot and low-hanging lights and an open kitchen working from authentic family recipes rooted in the owner’s hometown of Bologna. This interior is punctuated by a bright, high contrast and convivial brand identity, developed by graphic design studio Foreign Policy, informed by the restaurant’s fusion of tradition and modernity, and extending across menus, coasters, packaging and signage.

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Hay-Market designed by Foreign Policy

Print, stationery and identity for Hong Kong restaurant Hay-Market designed by Foreign Policy

Hay Market is a restaurant set in the grounds of the Hong Kong Jockey Club with a distinctive interior of wood, leather, copper and exposed brick. The restaurant’s brand identity, designed by Singapore based Foreign Policy is inspired by British eccentricity, vibrant jockey silks and centuries of tradition and reflect the Jockey Club’s pedigree as a British Colonial entity. This is visualised as an eclectic juxtaposition of geometric shapes, bold colour contrast and material textures, vintage British typography and authentic Victorian illustrations. Foreign Policy explain that Hay-Market’s logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations. The project scope included uniforms, menu, interior design, animated logo, signage and wayfinding.

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