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Studio Showcase: Studio fnt

Selected by Richard Baird.

BP&O Studio Showcase: Studio fnt

A continually updated gallery of graphic design work created by Studio fnt reviewed and published on BP&O. Studio fnt is a Seoul based graphic design studio creating graphic identities, design for print, interactive/digital media products and packaging, and has an approach that seeks to collect fragmented and straying thoughts, and organises and transforms these into relevant forms.

This post covers a variety of projects, but there is a strong leaning towards events and festivals. BP&O has been following and writing about Studio fnt since 2014. Their work has often stood out for its mix of contemporary visual design language and a cultural sensitivity, reference and relevance. Studio fnt’s portfolio moves between singular but bold graphic gestures to an illustrative richness with much of the work being cheerful and playful in its mix of colour, form, type and image.

Highlights include their work for BIFAN; a mix of custom type and commissioned illustration, the illustrative collages for Ulju Mountain Film Festival, and the correlation between type, image and interior design throughout their work for Daechung Park Cafe.

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National Theatre of Korea Repertory 2017/18 by Studio fnt

Opinion by Richard Baird

Campaign identity and banner by Studio fnt for the 2017–18 season at the National Theatre of Korea

The National Theater of Korea is the first nationally managed theatre in Asia. It is something of a brutalist building of textured and geometric concrete located in the neighbourhood of Jung-gu, South Korea. Each season it plays host to a broad and diverse contemporary art program of dance, music and performance, one-off events and festivals. To celebrate and announce the new season the theatre worked with Studio fnt to develop a campaign identity for 2017–18. This took the form of a bold typographic expression which links posters, large format banners and printed programs.

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Daechung Park Cafe by Studio fnt

Opinion by Richard Baird

Graphic identity and coaster design by Studio fnt for South Korean cafe 대충유원지 Daechung Park

Daechung Park / 대충유원지 is a cafe located in the South Korean capital of Seoul. It features a distinctive interior of wood and stepped brick walls developed by FHHH Friends, furniture and objects by studio COM and a graphic identity designed Studio fnt. Graphic identity is expressed through menus, coasters, packaging and framed calligraphic posters, but also through small details within the interior and in the shaping of furniture.

Although Daechung translates as half-heartedness and has a kitschy Korean association the design of the cafe is not. It is a space with a clear purpose and mood, a place to unwind, to kick back and relax.

Each element; interior, furniture, objects, graphic identity and calligraphy establish a multi-disciplinary continuity and a shared form language. This draws its inspiration from architectural and digital landscapes but also from the other translation of Daechung, a word used in old Asia to describe tigers.

The literal translation of Daechung is (Dae, 大) big (Chung, 蟲) bug, a homonym made up of Chinese characters and an affectionate term for the tiger, an animal of cultural significance in Korea. These often appear as friendly characters in fables and folk paintings, and more recently as Olympic mascots. Here, the tiger reference appears as a character on coasters and posters, as stripes and patterns woven into the interior, or bringing a modernity to the traditional craft of calligraphy.

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