As the flag carrier, projecting a clear identity on the tarmac of other countries is important. Perhaps more so, is the continuity of this identity throughout a vast number of surfaces. Few industries have quite as many and as varied range of collaterals. Take for example, the thermal printing of tickets, the large scale of plane liveries, not to mention...
Designed by Finnish-American architect Eero Saarinen, the Ambassaden’s angular modernist stature holds a striking presence in the heart of Oslo. When it opened in 1959, it functioned as the US embassy until its closure in the early 2000s. Fast-forward to today – the building has been reopened and its programming altered. It now operates as a multi-functional space that includes...
Italian bank Bancomat’s first logo, designed in 1983 by Pier Paolo Cornieti depicted a seagull intersecting the initial ‘B’ inside a blue diamond, an allusion the freedom of withdrawals and payments outside bank opening hours with the introduction of ATMs. This has been updated throughout the years, in 1995 and then again in 2021 and 2025 with Landor stepping in...
Since 2020, engineers-turned-mushroom entrepreneurs Vathana Len and Daniel Vogt have been growing the fanciest mushrooms I’ve ever seen, from their shiny urban greenhouse in Montreal. From Pholiote adipeuse to King eryngii (I don’t know what those are either) and everything in between, Full Pin’s mushrooms are cultivated with meticulous precision and at an impressive rate – over 700 pounds per...
International began life as International Harvester, a manufacturer of tractors and farming equipment for agriculture. Since its founding in 1902, the business has expanded to include trucks, busses and all variety of road vehicles. From 1946, International Harvester, renamed to just International, was represented by an IH monogram, composed stylistically to evoke the front profile of a tractor. This was...
The initial ChatGPT logo was designed by Ben Barry and Ludwig Pettersson. While not conceptually all that interesting, it set the look and feel of many other AI projects that followed it, so significant more for its influence, and increasing ubiquity. In 2025, in an effort to formalise the OpenAI visual identity, a rebrand introduced a revised logo. This was...
Back in the early 00s – the era when arguably Hollyoaks was at its zenith, and bellybutton piercings their most bejeweled – Botox was gradually emerging from the hushed clinics of Harley Street and LA to become part of common parlance. As such, brands cottoned on to the word’s ‘eternal youth’ connotations: I distinctly remember a shampoo ad promising that...
Technology gallops on with a new video reading AI model Twelve Labs. Pentagram’s use of positive and negative space, allusions to packets of data, and stunning animation that nods to Eadweard Muybridge’s galloping horse from 1878 – an early photographic motion study – is pure joy. This stylisation, blending information and animation, beautifully conveys progress: bold strides forward, technological evolution,...
With a renewed mission to “bring people together through live experiences” and “maximize the enjoyment of gathering” global events platform Eventbrite worked with Buck to develop a new visual identity, beginning with the design of a logo. This takes on the form of an energetic bolt with a sense of forward momentum alluding to the dynamism, electricity and rhythms of...
Remember when the conversation around gradients was about making ‘bad’ design look ‘better’? When RGB colours were frowned upon because you couldn’t print them? Yeah, those ideas feel a bit outdated now. HP Indigo can now run fluorescents affordably, and business card mock-ups (in RGB) are more about selling than printing. Technology marches on, expectations and standards evolve, and everything...
Equator is a platform that translates hundreds of data points into actionable insights for people that want to make sustainable choices when they travel and easier for travel operators to parse. Using the name as a starting point, For The People developed a new logo that uses the equator line and Earth’s axial tilt to create a globe with a...
The largest companies in the world rely on QR codes for the successful management of their daily operations. Uniqode helps brands connect with customers in the physical world, the digital one and between the two. Koto visualised this through the metaphor of stitching, “demonstrating the joining together of two planes with a simple needle and thread.” The effect is to...