Logo
Mount Capital by Studio South, 2025
To reflect a new, progressive and future-focused vision, private investment manager and non-bank lender Mount Capital worked with Studio South to devise a refreshed visual identity. This included the design of a new logo that depicts a mountain and its shimmering reflection in the water. The effect of the facets used to build the form generate a jewel-like impression. Despite the...
Logo
Chester Zoo by How&How, 2024
Zoo logos offer a unique challenge. These spaces often benefit from the diversity of animals they look after and available to see. So, choosing just one animal to use as logo does a zoo a disservice. This is unless that animal is a rarity, or has some symbolic significance (National Zoo). Other approaches have sough to include a variety of...
Logo
Ten by Paul Belford, 2025
Sometimes a logo has a story. Sometimes it is ‘read’, an idea inferred, a feeling conferred, or an abstract form that simply identifies. This logo–designed by Paul Belford Ltd for London-based health and fitness chain Ten–is one of those, a-ha, yes, its a ten, and its all about balance. Perfect. Distinctive, simple, ownable in context. And, in its solid geometric...
Ten by Paul Belford Ltd
I’ve been writing about the work of Paul Belford Ltd. (Next Chapter, Spudos & Social Enterprise) for very nearly fifteen years. Initially, and admittedly, the articles practically wrote themselves, which was ideal for a self-taught designer with very little experience but keen to take an approach to learning that was very much my own. That was to write about a...
Logo
Sendwave by Design Studio, 2024
UK-based Sendwave is on a mission to make sure money gets to friends and family as safely and effortlessly as possible anywhere in the world. This movement across the planet and the ability to link communities is beautifully realised by Design Studio in the form of a new logo, composed of two sweeping ‘waves’ that combine to form an ‘S’...
Hip Pop by Robot Food
Running a design blog sharpens your eye for category conventions. Stick with it long enough, though, and you’ll start to see those conventions unravel. What once felt fixed begins to flex. This creates a challenge for writing about design: you’re constantly assessing the landscape, but that landscape is always shifting. Take minimalism, for example. Once the dominant aesthetic of the...
Yaté by Herefor
Long gone are the days when ‘energy drink’ connoted unwashed teenage gamers, amped up Twitch streamers, hungover/still going city boys on the Tube, or 2-4-1 deals on vodka Red Bull in sticky-floored suburban student nightclubs. Like many things – such as reading books, going for a walk, or having a bath – the energy drink sphere has now collided with...
Helions by Pentagram
HELIONS… now that sounds impressive. Something to do with helium atoms and stellar fusion, the force that powers stars? Or perhaps it’s invoking Helios, the Greek god of the sun, blazing his chariot across the sky? Nope – it’s actually a tribute to Helions Bumpstead in Essex, a beneficiary of the British gift for naming that also gave us Pratt’s...
Fuku by Red Antler
Fuku (no sniggering at the back please) is a ‘fine brining establishment’ – i.e. some sort of eatery, you can safely assume – specialising in a specific type of chicken ‘sando’, or in normal language, ‘sandwich’. According to Red Antler, the Brooklyn based design agency behind Fuku’s branding, ‘the Fuku sando first hit the scene as a secret menu item...
ROM by Leo Burnett
Okay, let’s get it out of the way… yes, there are elements of Pentagram’s 2018 Library of Congress in Leo Burnett’s work for the Royal Ontario Museum (ROM). In both projects, type is a frame for images of archive material. Is it BP&O’s responsibility to acknowledge similarities in all the work we publish, tracking a typology back to the start...
Saaristo by Bond
‘Saaristo’ is the generic term for ‘archipelago’ in Finnish, but – to the outside world – it’s sufficiently distinctive to refer to the entire region in Western Finland, which now makes up a new tourism brand. This brand intends to generate more interest in (and visitors to) the world’s largest archipelago: a collection of 40,000 islands. This scale makes it...
Spellbound by Studio Gruhl
Berlin-based techno label Spellbound was founded last year by Shaleen, a DJ, producer, and the woman behind the SURD series of femme- and queer-centric events. Known for her 90’s-infused vinyl-only sets and her ethos of looking back at techno’s roots in order to move it forward, it makes sense that her own label is something of an ode to Berlin’s...