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The Wool Pot by Seachange Studio, 2022
Seachange effectively and satisfyingly synergising the graphic qualities of wool, flowers, seeds and plant pots into an elegant logo for The Wool Pot using positive and negative space. It’s a marque that functions well, reduced down and set within the circles and squares of social media, stitched into products, and built up as a white ink. The two dots, a simple...
Sing King by Nomad
I’m going to break with a decade of convention and jump right in. I love this. I was sold as soon as I saw the logo, it’s in the BP&O Gallery. It’s rare you see this kind of logo today. It’s mostly, and understandably, logotypes that prevail today. Those that are striped down to function well on multiple devices. Blanding?...
Thomas Demand: The Complete Papers
A catalogue raisonné is a massive undertaking. It is defined, by the New York Public Library, as a ‘comprehensive, annotated listing of all the known works of an artist either in a particular medium or all media’. The Catalogue Raisonné Scholars Association adds that their members ‘typically research a single artist’s body of work to establish a reliable list of...
Future Factory by Dutchscot
‘Lead generation for creative agencies’. It’s one of those lines that makes complete sense to some but sounds like gobbledigook to everyone else. ‘Lead generation’ is a general mystery, unless your job depends on it. And what is a creative agency after all? But of course, so far as branding is concerned, ‘everyone else’ really doesn’t matter. Hitting the spot...
BP&O Voices
Seth Rowden on Brand Language:
Period puns and CBD tampons. The story of two brands.
A guest article from Seth Rowden on the brand language of two period care brands. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Baseline by Garbett
‘There’s better ways to build’ is Baseline’s opening gambit on its landing page. And Surrey Hills-based Garbett worked with the government and commercial builder to bring this and its core values of simplicity, precision, clarity and transparency to life. ‘Every successful build needs the right foundation’. This notion is expressed through a single unit that expands and grows into a dynamic system of blocks, not quite...
Skateyogi by Order
The skateboarding learning curve is really defined by the individual. There are lessons (passed down or shared online), but much of it is practice (and patience). Further, and perhaps more importantly, skateboarding is expressive, it’s fused with personal style. Timeless tricks are given an individual twist that keep it evolving and competitive. Iconic skateboarding brands have grown out of the...
Detour Beer Co. by Weave
Craft beer has become a hugely competitive market to enter. It seems a rather obvious thing to write, but it’s quite something to have been part of the generation that saw its rise. It’s also provided a lot of great imagery for design blogs, and moved freely between both brand building and just plain visual delight. To see large fridges within...
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GFDT by Kurt Niedermeier, 2021
The Global Facility to Decarbonize Transport (GFDT) is a multi-donor trust fund on a mission to support developing countries implement low-carbon and sustainable transportation solutions. Transport networks and a global environmental concern, a bit of a gift, and Kurt Niedermeier runs with it, weaving road and waterway-like paths through a circle. Lateral bisection, curve and intersections lend the form interest and...
NN North Sea Jazz Festival by Studio Dumbar/DEPT
After seeing Collins’ work for the San Francisco Symphony – a pioneering typographic and digital experiment with Swiss foundry Dinamo – I thought it would be some time before I’d be surprised by another visual identity in the music space. Sure, there’s an abundance of styles and artists to be inspired by within an art that has evolved in tandem...
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Cornerston by Pentagram, 2021
Cornerstone delivers cloud-based and adaptive human resources solutions to help organisations cultivate a work environment of growth, agility and success. Success looks different for each person, and the North Star becomes a metaphor for guiding people forward along their professional journey. This notion becomes the centre of the Cornerstone logo, quite literally as a star placed at centre and forming...
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Harmonic Discovery by Studio Mast, 2022
Modern drug discovery has typically focused on developing tools to design drugs that target a single disease-causing protein at a time. For complex diseases such as cancer, effective drugs must be designed to engage multiple disease proteins simultaneously. This is the approach taken by USA-based Harmonic Discovery, and wonderfully expressed in its name and logo. Designed by Studio Mast, four...