BP&O Voices

Packaging: Designing For Things You Can’t See

A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....

Xochi by Kinoto Studio

Another day, another soft drink with a wild new angle: in the last year or so we’ve undoubtedly seen some impressive entrances to the category, from the shouty Yaté yerba maté to ‘braincare beverage’ Rolus to London-brewed water kefir brand Agua de Madre, to the unhinged Y2K lunacy of Fhirst. Now, meet Xochi, a prebiotic agave soda  made with 100%...

Fello by Bold Scandinavia

When it comes to brand design, of all the sectors, mobile networks seem to play it pretty safe: functional, practical, all in all, pretty dry – or at the very least, unadventurous. Some are better than others, of course: I for one think that Giff Gaff’s wordmark is actually alright – I’m far from opposed to the quirk in joining...

BP&O Voices

Packaging: Type Goes Rogue

A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....

Kunsthalle Basel by Porto Rocha

Basel is a fascinating place – beautiful but unassuming, relatively small but the undisputed capital of the contemporary art world. Not only is it the host of – as you’d guess from the name – Art Basel, the Art Fair that arguably forms the pinnacle of the global art market calendar, but it also  has one of the highest densities...

Atlético Dallas by Moniker and ModestWorks

Dallas connotes many things: cowboys! (the gun-slingin’, yeehawin’ type ones on horseback); cowboys! (the cheerleading ones of ‘that show on Netflix’ fame); cowboys! (the American football team). In short, for people like me who’ve never been to Dallas, nor indeed any of Texas, and who know next to nothing about sport, Dallas = cowboys, and perhaps little else. But even...

BP&O Voices

Packaging: Green’s The New Gold

A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....

Evil Ray by Seachange

Until fairly recently, arguably sunscreen brands have had to do little in the way of brand design. Instead, they’ve been able to coast along relying on their credentials alone – and the fact that (in the UK at least) there hasn’t been a ton of competition. Things have been largely almost medicinal and rigidly adherent to category tropes: orange, yellow,...

The Huntington by Base Design

There’s a particular kind of challenge that crops up again and again in cultural branding – not obscurity exactly, but partial recognition. The sort where an institution is famous for one thing, quietly exceptional at several others, and yet rarely understood as a coherent whole. The Huntington, a century-old cultural and research institution in Southern California, sits squarely in that...

BP&O Voices

Packaging: Perfect Isn’t Always Persuasive

A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....

So Energy by Studio Blackburn

I’ve said it before and I’ll say it again: it’s all well and good making some striking, retina-toastingly fluoro, brave as hell design work for, say, a kombucha startup or CBD lube or a record sleeve or an art book. These things are by dint of their very existence, context, and audience, already sort of cool. But the real creative...

Yoshi by Saint-Urbain

Early days for sure, but this is hands down the best brand identity design I’ve seen this year – kudos to Saint-Urbain for once again putting a project out into the world that’s not only an absolute joy to look at, but which shows a razor-sharp nous for branding that’s both searingly zeitgeist and resolutely, timelessly future-facing. Said project is...