Penley Estate by Parallax Design, Australia
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Design For Print, Design Opinion, Design Reviews, Designed by Parallax Design, Etched Illustration, From Australia, Gold Foil, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Sans-serif Logotypes, The Best Packaging of 2016, Type Foundry: Commercial Type, Typography, Wine Design, Wine Label Design, Wine Packaging Comments Off on Penley Estate by Parallax Design, AustraliaOpinion by Richard Baird.
Penley Estate is a family run winery established in 1989 by Kym Tolley and located in the wine growing area of Coonawarra, Australia. It produces wines that are described as having discernible regional character and are made from fruit grown in Terra Rossa soil; a red clay type created by the weathering of limestone. Penley Estate, since its inception, has produced a number of award-winning wines, and is recognised as the region’s leading producer of premium wines.
The winery worked with Parallax Design; a studio that, prior to this project, had spent time looking at the problems faced by wine producers of the Cabernet regions, to develop a new visual identity that would, not only express a change at Penley Estate, but also give Coonawarra Cabernet a more contemporary quality. This runs across new wine labels, website and livery.