Mercer Supply Co. by Peck & Co., United States
Posted: February 3, 2016 Filed under: Fashion, Fitness, Health and Beauty, Logo Reviews | Tags: American Design, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Business Card Design, Copper Block Foil, Design For Print, Design Opinion, Design Reviews, Designed by Peck & Co., Foil Blocking, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Packaging Design, Sans-serif Logotypes, Swing Tag Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, Tissue Paper, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on Mercer Supply Co. by Peck & Co., United StatesOpinion by Richard Baird.
Mercer Supply Co. is a barbershop, salon and retailer that provides high-end grooming goods and services to the modern man and woman of Baton Rouge, Louisiana. The salon has an interior design of polished concrete flooring, exposed trusses, Edison bulbs, panels of wood, leather furniture and waxed denim aprons. It is thoroughly current in its mix of the hardwearing, utilitarian and the traditional. This is also expressed throughout its brand identity, designed by Tennessee studio Peck & Co., using type, illustration, material choice and print finish across bags, notecards, business cards, stationery, swing tags, tissue paper, coasters, and website.
Lulu Cake Boutique designed by Peck and Co.
Posted: July 9, 2013 Filed under: Food and Drink, Logo Reviews | Tags: Baking Logos and Packaging, Brand Identity Reviews, Branding, Cooking Logos and Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Peck & Co., Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Script Logotypes, Stationery Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013 Comments Off on Lulu Cake Boutique designed by Peck and Co. 
Lulu is a New York-based cake boutique who, in the words of Peck and Co., the design agency behind the boutique’s new visual identity, craft ‘masterpieces unmatched in flavor’ and are obsessed with detail, artistry and flavour.
Based around a fine line script with large enthusiastic loops and a polished fluidity that neatly walks the line between personal signature and piped icing, contrasting uppercase sans-serif characters and a monochromatic colour palette, Lulu’s identity is a sharp juxtaposition of individuality and creative flourish alongside professional efficiency. While the illustrations and tone of voice (see ‘In Cake We Trust’, ‘Get Your Sugar On’ and ‘Life Is Better With A Cake’) feel a little generic and clunky next to the clear communicative duality and finish of the logotype the the use of unbleached, string-tied boxes, paper, stickers, tape and what looks like a letter-press finish work well to add a small-scale, traditional and custom sensibility to the project that really builds on the craft values of the brand.
