Lulu Cake Boutique designed by Peck and Co.
Posted: Filed under: Food and Drink, Logo Reviews | Tags: Baking Logos and Packaging, Brand Identity Reviews, Branding, Cooking Logos and Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Peck & Co., Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Script Logotypes, Stationery Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013 Comments Off on Lulu Cake Boutique designed by Peck and Co.Lulu is a New York-based cake boutique who, in the words of Peck and Co., the design agency behind the boutique’s new visual identity, craft ‘masterpieces unmatched in flavor’ and are obsessed with detail, artistry and flavour.
Based around a fine line script with large enthusiastic loops and a polished fluidity that neatly walks the line between personal signature and piped icing, contrasting uppercase sans-serif characters and a monochromatic colour palette, Lulu’s identity is a sharp juxtaposition of individuality and creative flourish alongside professional efficiency. While the illustrations and tone of voice (see ‘In Cake We Trust’, ‘Get Your Sugar On’ and ‘Life Is Better With A Cake’) feel a little generic and clunky next to the clear communicative duality and finish of the logotype the the use of unbleached, string-tied boxes, paper, stickers, tape and what looks like a letter-press finish work well to add a small-scale, traditional and custom sensibility to the project that really builds on the craft values of the brand.