Helbers by Only, United Kingdom
Posted: August 22, 2016 Filed under: Fashion, Fonts in Use, Graphic Design Reviews, Logo Reviews, Material & Print Specs | Tags: Art Direction, Black Block Foil, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Colorplan Embossed Paper, Colorplan Papers and Boards, Coloured Paper, Copper Block Foil, Custom Typefaces & Logotypes, Design For Print, Design News, Design Opinion, Design Reviews, Designed in Leeds, Fedrigoni Papers & Boards, Fonts in Use: Pitch, G.F Smith Papers & Boards, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimalist Brand Identities, Responsive Websites, Swing Tag Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Type Foundry: Klim Type Foundry, Typography, Uncoated Papers & Cards, Website Design 2 Comments »Opinion by Richard Baird.
Helbers is a Parisian menswear label created by Paul Helbers, the former Head of Menswear at Maison Margiela and ex-Menswear Director at Louis Vuitton. The label has a carefully curated lookbook of garments and footwear with an unpolished elegance, and feature a subtle contrast of materials. Helbers has secured early acclaim for his AW16 collection, and is due to appear in stores around the world in the coming weeks.
Paul worked with Leeds-based graphic design studio Only to create a brand identity that would clearly express the meeting of what the studio describe as the contemporary and the antiquarian, craftsmanship and utility. This is visually articulated in the simplicity and materiality of identity, type contrast and a limited colour palette that runs across a variety of assets. These included tags, labels, stationery, business cards, hangers, packaging, lookbook and responsive website.
Vinoteca by dn&co, United Kingdom
Posted: October 13, 2015 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Bar Logos and Brand Identities, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, British Design, Colorplan Papers and Boards, Colour in Use: Green, Colour in Use: Pastels, Coloured Paper, Copper Block Foil, Copper Ink, Design For Print, Design News, Design Opinion, Design Reviews, Designed by dn&co., Designed in London, Emboss Detail, Fonts in Use: Brown, Fonts in Use: Pitch, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Gravure Embossed Papers, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Metallic Spot Colours, Restaurant & Cafe Menu Designs, Sans-serif Typography, Surface Texture, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Type Foundry: Klim Type Foundry, Type Foundry: Lineto, Typography, Uncoated Papers & Cards, Wine Bars, Wine Design, Wine Label Design 3 Comments »Opinion by Richard Baird.
Vinoteca is a group of London based restaurants, founded by business partners and friends Brett Woonton and Charlie Young, that were inspired by the wine bars of Spain and Italy. Aside from the restaurant experience, and as a testament to the quality of their wine list, these restaurants also operate as local wine retailers.
dn&co. were commissioned to refresh and formalise Vinoteca’s brand identity. With an emphasis on balance and clarity, and a desire to convey Vinoteca’s welcoming and easily digestible take on the complex world of wine, dn&co., in opposition to the simplicity and clinicality often favoured by similarly positioned restaurants, embraces material colour and texture, typographic reduction and flourish, space and rich photography. This extends across menus, wine lists and labels, business cards and website.
The Promontory by Dan Blackman, United States
Posted: April 7, 2015 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: American Design, Brand Identity Reviews, Branding Blog, Branding Reviews, Business Card Design, Coaster Design & Beer Mats, Coloured Paper, Design For Print, Design Opinion, Design Reviews, Fonts in Use: Pitch, Fonts in Use: Sackers, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Monospaced Logotypes, Neon Sign Design, Pastel Coloured Papers, Pastel Colours, Patterns, Restaurant & Cafe Menu Designs, Restaurant Logos, Serif Logotypes, The Best Brand Identities of 2015, Type Foundry: Klim Type Foundry, Typography, Uncoated Papers & Cards 4 Comments »Opinion by Richard Baird.
The Promontory is an American bar, restaurant and entertainment venue located on Chicago’s Lake Park Ave. It has an interior that mixes urban details such as neon signage and concrete floors with the industrial qualities of exposed beams and utilities, the earthy textures of freshly cut logs, light wood tables and dark wood panelling, and the craft associated with traditionally made furniture. The restaurant also features a modern hearth of brick and stainless steel. This interior is a reflection of the restaurant’s menu which is described as being made up of “contemporary American food highlighting historic dishes cooked in a wood-fired oven”.
The Promontory’s brand identity, created by New York based Dan Blackman and extending across menus, coasters and signage, draws on the cues set by the interior design through type contrast, but also introduces a current sense of craft through paper choice, hand stamped finishes, material texture and illustration.
