Poster Design
INTL 2025 by Warriors Studio and NAM
International Assembly began life as Graphic Design Festival Scotland back in 2014, founded by then-recent-ish grads Beth Wilson, James Gilchrist. The pair also helm Warriors Studio, which has been taking care of the festival’s creative direction, branding and design since its inaugural edition, too. GDFS became International Assembly, or INTL, in 2020; and when the new name and identity –...
Bugg by Seachange
Bugg is a New Zealand-based gardening brand founded earlier this year as the sibling of garden tools and accessories retailer Gubba. It bills itself as “premium products for people who live in the garden,” but its charming brand design definitely goes harder on the latter half of that clause than the former. Not that it looks cheap by any means...
Mutt by Brands & People
We’re at an interesting juncture when it comes to the petcare category – especially when it comes to dogs. Long gone are the days of barbour jackets and wellies, whistles, and gargantuan cans of Winalot; but we’ve also (thankfully) started to leave behind the whole ‘fur baby’ thing – the nauseating ‘cockapoo mommy’ era that ushered in things like nail...
Cob by Saint Urbain
If there’s something we’ve come to rely on Saint Urbain totally nailing, it’s a wordmark. Even the most cursory glance across their recent projects affirms the agency’s knack for a grabby, smart, playful yet sublimely appropriate approach to brand type, and this new project is no exception. The work in question is for Cob Foods, for which Saint Urbain (Buena...
Project Send by Foreign Policy
Since their advent, kinetic and variable type have become a familiar part of the lexicon of brand design. It’s little surprise really: they offer a way to make an identity consistent yet dynamic; uniform but multifarious; endlessly flexible with countless opportunities to modify mood, tone, and messaging. But few projects seem to use kinetic type as a way to visually...
Fhirst by Mother Design
We’ve arrived at a point where the idea of ‘y2k’ as an aesthetic has stretched beyond ‘trend’ or ‘cycle’ and morphed into an entity almost entirely devoid of the temporal placemarker its name suggests. Having been repeated ad nauseum, ‘y2k’ is no longer about a visual/cultural moment and/or collection of moments around 25 years back. Instead, it’s become a Burroughs...
IAAC by Mucho
The IAAC (Institute for Advanced Architecture of Catalonia) is an organisation which boasts a remit that feels both nigh-on impossibly wide but also hyperspecific. Based in Barcelona and founded in 2001 as a hub for innovation in architecture and design, IAAC describes itself as ‘a platform for producing knowledge to shape the future of cities, buildings and society’. The long...
Phoenix Organics by Marx Design
It’s a tale as old as time: a once beloved brand – a pioneering brand even, the first of its kind or category – that gets rather lost over the years, muddled in a confusion of sub-brands and spin-offs. Such brands often fall victim to a sort of design by committee – and rarely intentionally: as companies grow and expand...
Wolfe Bros Cellos by OurCreative
The likes of Strawberry & Lime Kopparberg and Old Mout Cider (pronounced, either ‘moot’, or ‘mowt’, few know, few care coz that cute little kiwi bird is so distracting) are both, let’s face it, the semi-grown up, pretty acceptable face of alcopops: people order them at very normal (even gastro!) pubs and no one bats an eyelid – the same...
ITO Gin by Analogue
ITO Gin is first and foremost, brilliantly eyecatching – huge fluorescent letters, the epitome of ‘make it big’ when it comes to a brand name; deep black bottles – behind this bold exterior lies a narrative woven across cultures, histories, and generations. The brand was born of a collaboration between Komaki Distillery in Japan and UK-based gin brand Kokoro. However,...
Cashflow Vodka by Marx Design
Few brands dare to break the fourth wall, and all too often those that do, do it badly. Some smash through that wall Mr Blobby style – sure, it’s fun, but it’s so bold that it feels a little ridiculous, à la Brewdog’s ADVERT adverts by Uncommon. Some try to be a ickle-wickle bit clever but land on saccharinely twee:...
Windham Campbell Prizes by Pentagram
Back in 2013, Michael Bierut’s team at Pentagram (Twelve Labs, Becan & Natural History Museum) created the identity for Yale University’s inaugural Windham Campbell Prizes, a major literary award that honours outstanding achievement in the fields of fiction, non-fiction and drama. Bestowed by the estate of the writer Donald Windham and his companion Sandy M. Campbell, the awards are administered...