246 Queen by Studio South
Posted: October 23, 2018 Filed under: Logo Reviews, Property | Tags: Art Direction, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Catalogue Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio Brave, Designed in Melbourne, From Australia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Material Thinking, Property Development Logos, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Wordmark Design Comments Off on 246 Queen by Studio SouthOpinion by Richard Baird
246 Queen has a long and storied history. Opened in 1964 on Auckland’s Queen Street, it heralded a new era of modern architectural vision, exclusive boutique-based experience and an urban post-war retail sophistication. The building played host to fashion shows, designer concessions, furniture showrooms and contemporary dining. However, the architectural ideas drawn up by the original architects Rigby Mullan (Alan Rigby and Antony Mallen), remained only partially realised. These are now being paid homage to in the building’s renovation by the Wilshire Group working in collaboration with architects Fearon Hay, once again becoming a mixed-use space of food and drink, retail and commercial opportunities across eight floors.
Architectural details include a distinctive fascia of curved windows and accents, floor to ceiling central glass light well, exposed ceiling and concrete floors. This sits within a district of 20th-century architecture and mid-century landmarks, a broad range of coffee shops and casual dining, the Auckland Art Gallery and the century-old Albert Park.
The marketing of the building and its spaces is aimed at what are described as design-savvy directors. Those with companies within the creative sectors, smart PR, marketing, bespoke legal and financial services, those who have developed award-winning digital experiences or are tech innovators. Essentially, those with clients who expect the structure and space to fit the nature of the companies they intend to work with. In this way, modernist architecture functions as a material symbol of the pioneering spirit that now exists within the less material worlds of the service led and digital sectors.
The marketing language and the graphic identity of the building, designed by Auckland-based Studio South, draws on the history and original vision of the building. This revolves around the modernist, and aimed at those that recognise or are drawn in by mid-century architectural heritage and an associated graphic history, and desire access to contemporary international food and high-quality services in building and locally. This manifests itself through type and text, colour, material and structure, and through a graphic motif that is inspired by the building’s curved accents and large rounded windows.
The Maitland by Studio Brave
Posted: October 17, 2018 Filed under: Architecture and The Built Environment, Property | Tags: Art Direction, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Catalogue Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio Brave, Designed in Melbourne, From Australia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Material Thinking, Property Development Logos, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Wordmark Design Comments Off on The Maitland by Studio BraveOpinion by Richard Baird
The Maitland is a luxury 22 apartment residential property development from Gibson Developments located on Malvern Road in Glen Iris, a suburb of Melbourne, Australia. It is marked by an architectural, interior and landscape design language—created by Bruce Henderson (architecture), Charlotte Henderson (interiors) and Jack Merlo (landscape)—of colour, texture and form that connect it intimately to the neighbourhood and its leafy streets. This connection is the foundation of The Maitland’s graphic identity and marketing campaign, designed by Studio Brave, presented as two documents; Space and Place.
85 Spring Street by Studio Ongarato
Posted: September 5, 2018 Filed under: Architecture and The Built Environment, Graphic Design Reviews, Logo Reviews, Property | Tags: Architecture Logos, Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Custom Typefaces & Logotypes, Custom Typography, Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio Round, Designed in Melbourne, From Australia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Material Thinking, Sans-serif Typography, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Unbleached Materials, White Ink, Wordmark Design Comments Off on 85 Spring Street by Studio OngaratoOpinion by Richard Baird
85 Spring St is a residential property development of 132 apartments by Golden Age Group, designed by Bates Smart and located in the Australian city of Melbourne. It will be marked by its total work of art philosophy, or Gesamtkunstwerk, which embraces a multitude of artworks to compose one singular piece, but also its distinctive, sculptural and high-rise modernity within an area of significant architectural heritage and many low-rise structures. Although disparate in its form and height, its stonework seeks a connection with the surrounding urban environment.
Studio Ongarato worked with the developer to create a visual identity and strategy for the marketing of the property. Mixing commissioned artworks, material craftsmanship and a modern graphic simplicity of type and colour the concept captures the essence and total design philosophy of the building and using archival materials and illustration recognises and brings to light the significance of the site. These ideas link a variety of communications modes that included stationery set and brochure packs, signage, direct mail and display suite.
