Opinion by Richard Baird.
Located in the Union Square neighbourhood of Somerville, Massachusetts, Brass Union is a pub and cocktail bar with a small plate dinner menu. It takes over the space formerly occupied by the restaurant and music venue Precinct, both of which incorporated the historic nature of the building as a former police station into their names. To British readers, Brass Union would comfortably sit within the gastro-pub category, incorporating seasonal ingredients grown in its own gardens into dishes prepared using modern techniques.
Designed by Oat, Brass Union’s brand identity takes advantage of the venue’s history and its transformation from what Oat describe as the bureaucratic and administrative into subterranean hide-away, and draws this out using type choice, paper selection, shape, ink and layout across menus, coasters, business cards and stationery.
The Tokenhouse is a gastropub – run by hospitality brand Fuller’s – located on London’s Moorgate road. Designers Anonymous – the agency behind the branding of Fuller’s King’s Cross pub venture The Parcel Yard and fair-trade coffee range Brewer St. – developed a visual identity for the venue that appropriates 17th century history, gives it a contemporary vector treatment, a creative but cohesive diversity throughout the print work and a high quality finish across the exterior signage.
Platform is a bar and restaurant located on south east London’s Tooley Street that serves simple, honest food made from British farmed organic produce. Developed by digital design agency Substrakt, Platform’s visual identity mixes a simple logo-type with the iconic tiles once associated with London’s transport network, a key feature of the restaurant’s interior, to offer a more unique and sophisticated take on the organic and fair-trade dinning experience.