Opinion by Richard Baird
With a desire to stand out, and in response to the extensive saturation of heritage-related visual cues throughout the German beer market, brewery St. ERHARD worked outside of the country with Swedish studio Bedow to develop a modern graphic identity for three of its brews. Farmer, Mayflower and Saison are premium beers, each of which are crafted, brewed and bottled by St. Erhard in the Bamberg area of Northern Bavaria.
Bedow’s work is characterised by a strong use of contrast, a graphic simplicity and immediacy. This can be seen in the meeting of curvy traditional structure and rectilinear labelling, in the mix of black ink, white substrate and colourful foiling, in the reductive typographical form of the range and the more conventional logotype of St. ERHARD, and finally, the systematic nature of the collection yet the irregularity and playful character of each label.
Opinion by Richard Baird.
4B Architects is an architecture studio with offices in Oslo, Norway, an experienced team and a holistic approach. It has a particular interest in low energy and sustainable projects, and has built a portfolio of restorations, public, cultural and commercial buildings, private housing and outdoor spaces. The studio’s team of founding partners (from its inception in 1971) and a generation of younger designers allows the studio to balance a long-established professionalism with fresh thinking and innovation.
Scandinavian graphic design studio Commando Group recently worked with 4B Architects to redesign its visual identity in a way that would work across and unite a variety of print based and digital platforms, and would communicate its innovative and dynamic nature.