Opinion by Richard Baird.
Tulura is an independent luxury botanical skincare brand created Eileen Feighny, a former professional model brought up in Korea and now working from New York. The first of Tulura’s products is a two-step moisturising program that includes a vitamin peptide serum and a botanical facial oil made from seasonal ingredients hand picked and custom-blended. Ingredients are chosen for their effectiveness, and formulations created without the use of fillers, fragrances, synthetic emulsifiers and preservatives.
Tulura worked with Leeds-based studio Build to develop a “contemporary, diverse and engaging” brand identity to “inspire and motivate women and beauty enthusiasts”. Build describe their approach as taking a “simplistic, clean and honest approach”. This is expressed by the structure and composition of packaging, in the layout and typesetting of label, and in the lines and forms that make up Tulura logotype.
dsigndot is an on-line lifestyle store that showcases and retails furniture, fashion and jewellery work from designers and artists such as Zaha Hadid and Phil Cuttance as well new and emerging talent. The site’s identity, created by London-based design studio Build, draws together unusual typographical characters under a cohesive and contemporary aesthetic to deliver a distinctive and subtle craft sensibility that reflects the unique and high quality pieces sold through the site.