Opinion by Richard Baird.
Wenford Dries is a new property development in the scenic area of North Cornwall. It will be made up of loft-style homes, artist studios, allotments and wild gardens, set on the site, and within the structure of, a former clay drying factory that dates back to the beginning of the 20th century. This is said to have been sensitively restored. The development is billed as an urban-style regeneration and retreat in an area of significant natural beauty.
London based design studio ico Design created a brand identity for the development that would communicate the vision of the project and evoke a sense of place to investors and off-plan buyers. This dual market was addressed through two key assets, an architects pack and a lifestyle magazine bound by a diverse but cohesive visual language of type, clay grey boards, colourful photography and emotive language.
Passport is an independent Leeds based brand identity and print design studio founded in 2012 by Jonathan Finch and Rosalind Stoughton. The studio’s approach is informed by international destinations and design culture, and looks to create thoughtful and effective visual identities that strike a balance between classic and contemporary aesthetics, and crafted and unconventional material choices and print processes. This philosophy is reflected in a revised brand identity treatment, designed to coincide with the studio’s second anniversary, that included new business cards, stationery set and responsive website.
Pure Design Consultancy is a small Leeds based independent interior design studio, working within the retail, leisure, office and exhibition sectors, that provide its clients with conceptual thinking and project management services.
Pure’s new brand identity, which included logo, stationery, print and website design by Passport, focuses on the concept of purity, elemental materials and minerals, and conveys these through a combination of alabaster, copper, black and white substrate choices, an austere approach to typography and plenty of unprinted space.