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Springs’ Smokery by Distil Studio, United Kingdom

Opinion by Richard Baird.

Package design for premium smoked salmon producer Springs' Smokery by graphic design studio Distil

Springs’ Smokery has been producing high quality smoked salmon for three generations from its location in South Downs, UK, using Sussex oak and a traditional dry-salting process which has remained unchanged for 50 years. Springs’ recently worked with graphic design studio Distil to develop a new visual identity and package design. Distil’s treatment is an exercise in aesthetic impact derived from colour and form contrast, and a conceptual and communicative simplicity that makes a connection with the traditional craft and process of smoking salmon but also draws on the themes of heritage and the sea.

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Seafood Kitchen designed by Co Partnership

Packaging design by Co Partnership for Seafood Kitchen

In response to an increasing consumer interest in seafood, the owners of Gourmet Blends, an accompaniment to meat, fish and vegetable dishes, “saw an opportunity to take ownership of a market category” and commissioned Sydney-based design agency Co Partnership, who renamed and repositioned the brand as Seafood Kitchen, to develop a new visual identity and packaging solution.

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