When it comes to brand design, of all the sectors, mobile networks seem to play it pretty safe: functional, practical, all in all, pretty dry – or at the very least, unadventurous. Some are better than others, of course: I for one think that Giff Gaff’s wordmark is actually alright – I’m far from opposed to the quirk in joining...
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Basel is a fascinating place – beautiful but unassuming, relatively small but the undisputed capital of the contemporary art world. Not only is it the host of – as you’d guess from the name – Art Basel, the Art Fair that arguably forms the pinnacle of the global art market calendar, but it also has one of the highest densities...
Pentagram partners Luke Powell and Jody Hudson-Powell are looking for a Mid-weight brand and systems designer to join them in the London studio....
Dallas connotes many things: cowboys! (the gun-slingin’, yeehawin’ type ones on horseback); cowboys! (the cheerleading ones of ‘that show on Netflix’ fame); cowboys! (the American football team). In short, for people like me who’ve never been to Dallas, nor indeed any of Texas, and who know next to nothing about sport, Dallas = cowboys, and perhaps little else. But even...
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
There’s a particular kind of challenge that crops up again and again in cultural branding – not obscurity exactly, but partial recognition. The sort where an institution is famous for one thing, quietly exceptional at several others, and yet rarely understood as a coherent whole. The Huntington, a century-old cultural and research institution in Southern California, sits squarely in that...
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
I’ve said it before and I’ll say it again: it’s all well and good making some striking, retina-toastingly fluoro, brave as hell design work for, say, a kombucha startup or CBD lube or a record sleeve or an art book. These things are by dint of their very existence, context, and audience, already sort of cool. But the real creative...
Josephmark is looking for a Design Director to join their Brisbane studio. This is remote-friendly opportunity at a digital studio that designs, builds, and launches brands, products, and companies that shape the future....
Early days for sure, but this is hands down the best brand identity design I’ve seen this year – kudos to Saint-Urbain for once again putting a project out into the world that’s not only an absolute joy to look at, but which shows a razor-sharp nous for branding that’s both searingly zeitgeist and resolutely, timelessly future-facing. Said project is...
It’s pretty hard to get excited about dental floss. Oral care, for the most part, lives firmly in the realm of obligation rather than desire, a twice-daily chore that sits somewhere between setting your alarm and taking the bins out. It’s precisely this emotional dead zone that Cocolab (formerly Cocofloss) set out to disrupt when it was founded in California...
Moniker is looking for a Senior Designer 100% focused on visual identity work: concepting and designing brand systems that can scale across complex organisations, digital products, and real-world environments. This role is hands-on, highly collaborative, and ideal for someone who is as comfortable defining a core visual idea as they are building out the details of a system so it...
What with it being the season to be jolly and all that, it feels almost contrarian to not be as positive as I usually am in covering projects for BP&O – after all, it’s about showcasing the very best in brand design and packaging. But in the spirit of the ‘O’ for ‘Opinion’, it’s tricky to be as nigh-on-unanimously gushing...
Restaurant brand Momofuku began life with its New York Noodle Bar in 2004 and in the two decades since, has opened more than 15 restaurants across North America, each building on founder chef David Chang’s vision of boundary-pushing cuisine. Since its naissance Momofuku “became known for reshaping Asian-American cuisine and challenging dining conventions with a bold and innovative approach,” according...
Located on the corner of Park Avenue South and East 30th Street in Manhattan’s Midtown, Hotel Park Ave is the artist formerly known as the Mondrian Park Avenue. Its change in name is thanks to its change in owner: international hospitality company Lore Group announced its acquisition of the site and mooted its subsequent rebrand late last year, and to...
Based in Quebec, MAG is a family-run, family-recipe-based range of condiments anchored by its signature mayonnaise but also comprising dressings and Asian-inspired sauces. The brand made something of a splash earlier this year with its innovative solution to keeping mayo cold in situations like summer barbecues: creating labels using an ultra-thin layer of silica aerogel – an insulator developed by...
“Mind. Blown”, as someone in Gen Alpha might have said a long time ago, maybe while performing some flossing at a velocity so rapid as to be barely perceptible to the naked Millennial eye. But they probably wouldn’t say that any more, such is the rapacious speed at which all things ‘young person’ change. Gen Alpha inhabits a world so...
Niche/difficult electronic music types and brand design nerds are rarely found too far from one another; often, indeed, they’re one in the same. It’s little surprise really when you look at the typographic wonders to be found across the spectrum of things like vintage synthesisers – the sublime curves of ‘Omnichord’ or the strangely pagan-ish letterforms on a Prophet-5, to...
International Assembly began life as Graphic Design Festival Scotland back in 2014, founded by then-recent-ish grads Beth Wilson, James Gilchrist. The pair also helm Warriors Studio, which has been taking care of the festival’s creative direction, branding and design since its inaugural edition, too. GDFS became International Assembly, or INTL, in 2020; and when the new name and identity, also...
Bugg is a New Zealand-based gardening brand founded earlier this year as the sibling of garden tools and accessories retailer Gubba. It bills itself as “premium products for people who live in the garden,” but its charming brand design definitely goes harder on the latter half of that clause than the former. Not that it looks cheap by any means...
It takes a skilled pair of hands/creative agency to make you fall in love with a fictional character (lore-laden backstory and all) who is literally a big blob of fat. But as has become increasingly apparent over the years, Universal Favourite (The Dinner Ladies, Monkey Baa Theatre Co., LBDO) is more than a skilled pair of hands – I honestly...
We’re at an interesting juncture when it comes to the petcare category – especially when it comes to dogs. Long gone are the days of barbour jackets and wellies, whistles, and gargantuan cans of Winalot; but we’ve also (thankfully) started to leave behind the whole ‘fur baby’ thing – the nauseating ‘cockapoo mommy’ era that ushered in things like nail...
Olive + Gourmando is a Montréal bakery, café, and restaurant that opened its doors in 1998 and has since become something of a culinary institution. With its expansion to a second location, Caserne – a design studio also based in Montréal – was brought in to refresh its identity. The aim of the project, according to Caserne, was to “support...