Opinion by Richard Baird.
Vinarija Đurđić is Serbian wine producer with vineyards on the west side of Sremski Karlovci with views of the Danube. Set-up in 2004 the winery is one of the youngest growers in the region. While describing itself as being unburdened by the generational history of many other wine businesses, it has embraced a traditional bench-grafting technique and growers principles that have their origins in early 20th century Italy, something that has secured Vinarija Đurđić both praise and criticism. These themes are brought to life across new wine labels created by Peter Gregson Studio.
Basket is a family run business located in the Serbian village of Golubinci who produce baked, additive and preservative free foods, made by hand from whole-wheat flour. Replacing a local but rudimentary aesthetic with a more commercial and communicative resolution of design conventions, Peter Gregson, working in collaboration with illustrator Marijana Rotthat, utilised contrasting type, plenty of white space, certifications front of pack and a loose illustrative style to neatly convey authentic regional hand craft and high quality in a contemporary way.