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Marbella Club designed by Pentagram

Opinion by Richard Baird.

Logo designed by Pentagram for Spanish hotel, golf club and spa resort Marbella Club

Marbella Club is a hotel, spa and golf resort located in the Spanish coastal city of Marbella, on the shores of the Mediterranean sea. Built as the private residence of Prince Alfonso of Hohenlohe-Langenburg, and converted by the prince into an exclusive, private hotel and retreat in 1957, Marbella Club has a significant heritage, one that has played host to royalty, stars of the silver screen, and legends of the music business.

While perhaps some of the glamour of 1950’s and 60’s Hollywood has left us, Pentagram’s new brand identity treatment, directed by John Rushworth and coinciding with Marbella Club’s sixtieth birthday and recent refurbishment, captures some of the qualities of the period and confidently plays with nostalgia, glamour and legacy with a current precision. This occurs in print through texture, colour, photography and symbology, and online with a detailed timeline component.

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Checklist designed by Anagrama

Pamphlet with blue and pink pastel coloured paper and gold foil detail designed by Anagrama for event panner Checklist

Checklist is a Mexican event planning business that specialises in ‘milestone occasions’ such as birthdays, anniversaries and graduations as well as corporate events. Checklist caters ‘exclusively for their client’s unique needs’ and can also provide options that are environmentally friendly. Design agency Anagrama recently devised an ‘institutional’ visual identity solution for Checklist that mixes the age and authority of a heraldic shield, the premium aesthetic of a gold foil print finish, the playful craft qualities of pastel coloured papers and the utility of a slab-serif typeface.

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