BPO


Ramlösa Kvarn by Amore, Sweden

Opinion by Richard Baird.

Branding and packaging for Swedish flour business Ramlösa Kvarn by Amore.

Ramlösa Kvarn is a family owned business that has been grinding flours for Swedish bakers since 1973. The company are flour experts, working to create a range of artisanal products specifically for breads, pizzas and pastry, and taking flours that were previously a professional secret and branding and packaging these for the broader consumer market. This branding and packaging was reworked in 2016 by Scandinavian graphic design studio and packaging specialist Amore, who replaced a tired and familiar design approach with one of distinction and individuality.

Continue reading this article


Higher Living 2016 by B&B Studio, United Kingdom

Opinion by Richard Baird.

Branding and packaging for organic tea company Higher Living by B&B Studio, United Kingdom

Higher Living is a British company who have been blending teas, herbs and spices for over 45 years using only 100% natural and organic ingredients. Continuing their collaboration with Higher Living, which began back in 2010, London-based graphic design studio B&B Studio worked with the company, following a recent expansion of the range, to help redefine its packaging and brand identity with the intention of establishing a new system that would help consumers navigate an increased variety whilst also retaining its idiosyncratic qualities.

Continue reading this article


Iron Grill by End Of Work, Australia

Opinion by Richard Baird.

Branding for Australian fast food business Iron Grill by graphic design studio End Of Work

Iron Grill is fast food outlet preparing healthy, flame grilled wraps and burgers, to order, from its kitchen and counter at the Optus headquarters at Macquarie Park, Australia. The food court at Optus is a competitive environment with a large captive audience of over 6,500 people and a number of other food outlets competing for business but serving familiar, unhealthy favourites.

To help define and convey the simplicity, preparation and quality of Iron Grill’s menu, and to emphasise its difference, graphic design studio End Of Work developed a brand identity treatment that takes the flame grilled foundation of the business’s menu and the industry qualities of its counter, and infuses these with an earthy crafted quality through watercolour brush strokes, a limited economical colour palette and uncoated papers and boards. The project included, business card, packaging, signage and menu design.

Continue reading this article