One of the many brilliant things about the world of branding is that to work in it, write about it, or just take an interest in it forces you to learn something about pretty much everything. Maybe that’s how LEGO might actually be a better investment than gold; or that Murray’s Parmigiano Reggiano cheese pairs well with a nice New...
When it comes to pre-packaged, semi-liquid meals and snacks, it’s easy to cite the infamous examples that are now stand-ins for whole demographics – I’m talking about SlimFast, the epitome of 90s diet culture; biohacker fuel Soylent; and, more recently, the US-based celeb-backed Daily Harvest, which made headlines due to product recall over food poisoning incidents. But there’s perhaps no...
Mother creates fresh cold pressed juices, milks, smoothies, cereal bars, snacks and detox systems from its location at the centre of Barcelona. Mother recently commissioned design studio Mucho to develop a name, visual identity and packaging treatment that would help express the love and care they put into crafting their range and the technological and industrial processes required to produce them....