Be True Smoothies designed by Studio In
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Drinks Packaging, Foil Blocking, Food Logos and Packaging Design, Fruit Juice and Smoothie Packaging, Health Food Packaging, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, Russian Design, Script Logotypes, The Best Packaging of 2013 Comments Off on Be True Smoothies designed by Studio InStudio In have recently completed the rebranding and repackaging of Russian smoothie brand Be True. The new design solution rightfully drops the Innocent-esque sketch and similar bottle choice in favour of a coloured foil splash and crown logo executed across a textured paper and a plastic structural design with raised surface detail. This combination of paper, print and structure, a union typically seen in the spirit category where spend is higher, is fused with the established and communicative industry conventions of organic form, a well rendered script logotype, hand drawn illustrative detail, bright contemporary colour and energy – enhanced by plenty of white space – as well as a neat, playful, die cut tree element to effectively convey honesty, natural ingredients and premium quality with a more proprietary finish.
Flyt by Strømme Throndsen Design
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Design Reviews, Drinks Packaging, Fruit Juice and Smoothie Packaging, Label Design, Logo Designs, Logotypes, Packaging Design, Packaging Design Blog, Packaging News, Script Logotypes, Typography Comments Off on Flyt by Strømme Throndsen DesignFlyt (Float in English) is a new range of juices from Norwegian producer Sunniva that utilises a high pressure pasteurising technique to retain the natural nutrients and flavour qualities associated with 100% freshly squeezed fruit. Oslo based independent design studio Strømme Throndsen was responsible for developing the sub-brand name and graphic identity for the three 0.75 litre varieties.