Opinion by Richard Baird.
Mother creates fresh cold pressed juices, milks, smoothies, cereal bars, snacks and detox systems from its location at the centre of Barcelona. Mother recently commissioned design studio Mucho to develop a name, visual identity and packaging treatment that would help express the love and care they put into crafting their range and the technological and industrial processes required to produce them.
Studio In have recently completed the rebranding and repackaging of Russian smoothie brand Be True. The new design solution rightfully drops the Innocent-esque sketch and similar bottle choice in favour of a coloured foil splash and crown logo executed across a textured paper and a plastic structural design with raised surface detail. This combination of paper, print and structure, a union typically seen in the spirit category where spend is higher, is fused with the established and communicative industry conventions of organic form, a well rendered script logotype, hand drawn illustrative detail, bright contemporary colour and energy – enhanced by plenty of white space – as well as a neat, playful, die cut tree element to effectively convey honesty, natural ingredients and premium quality with a more proprietary finish.
Flyt (Float in English) is a new range of juices from Norwegian producer Sunniva that utilises a high pressure pasteurising technique to retain the natural nutrients and flavour qualities associated with 100% freshly squeezed fruit. Oslo based independent design studio Strømme Throndsen was responsible for developing the sub-brand name and graphic identity for the three 0.75 litre varieties.