Social Media Assets
TwelveLabs by Pentagram
Remember when the conversation around gradients was about making ‘bad’ design look ‘better’? When RGB colours were frowned upon because you couldn’t print them? Yeah, those ideas feel a bit outdated now. HP Indigo can now run fluorescents affordably, and business card mock-ups (in RGB) are more about selling than printing. Technology marches on, expectations and standards evolve, and everything...
Saaristo by Bond
‘Saaristo’ is the generic term for ‘archipelago’ in Finnish, but – to the outside world – it’s sufficiently distinctive to refer to the entire region in Western Finland, which now makes up a new tourism brand. This brand intends to generate more interest in (and visitors to) the world’s largest archipelago: a collection of 40,000 islands. This scale makes it...
Spellbound by Studio Gruhl
Berlin-based techno label Spellbound was founded last year by Shaleen, a DJ, producer, and the woman behind the SURD series of femme- and queer-centric events. Known for her 90’s-infused vinyl-only sets and her ethos of looking back at techno’s roots in order to move it forward, it makes sense that her own label is something of an ode to Berlin’s...
North Road by Manual
Independent content studio North Road was founded in 2022 to unite a portfolio of companies covering everything from scripted entertainment (‘Chernin Entertainment’) and non-scripted content (‘Kinetic Content’) to non-fiction productions (under ‘Words + Pictures’). Across these entities, North Road is one of the largest global suppliers of TV and film content, and is able to work on over 70 active...
Chester Zoo by How&How
I’d lazily assumed that, like jazz record sleeves and Dutch public transport, zoos were one of those sectors with a visual legacy that’s packed with game-changing brand design – the sort that fills the pages of graphic design histories, up there with the likes of Paul Rand’s ‘IBM’ and the FedEx arrow and Alan Fletcher’s gloriously clever ampersand trickery for...
Ultraderp by Mucho
The name Ultraderp seeks to combine all things extreme (think ‘ultrafast’, or ‘ultra marathon’) with ‘derp’, which is, apparently, the face a dog makes when they don’t know what’s happening. The product that bears this name is an ultra-light, easily-packable dog leash that can be worn on the collar and deployed when needed, simply by pulling the tongue-like tab. This...
being by Zuru Edge
What does Gen Z really want? It’s the question at the heart of a thousand nigh-on identical think pieces; and at the fulcrum, it seems, of endless board meetings chaired by Gen Xers, and populated by ‘geriatric Millennials’, like me. My generation was simple. We wanted avocados, didn’t we? We wanted everything to be in millennial pink and to have...
Buena Fé by Saint Urbain
Buena Fé is the first 100% organic tequila-based cocktail-in-a-can, and is made in Jalisco, Mexico, the ‘birthplace of tequila’, where the spirit was first distilled. The drink is made with 100% Blue Weber Blanco tequila, which means that all the alcohol in Buena Fé comes from the agave plant. Unlike your short Margarita, or shortish Paloma, these ready-to-drink cocktails are...
Bettr by Anak
Between the late 2000s and the early 2010s, the coffee industry turned its attention to ‘craft’, elevating the beverage to a gourmet offering. When it came to brand storytelling, flavour notes, provenance and sustainability became key components. These features came to define what’s now known as ‘third-wave coffee’, which pre-dates the gamified science-infused ‘fourth-wave coffee’ movement in terms of textures...
Compound by DesignStudio
What does ‘healthcare’ look like today, especially when we’re increasingly talking about preventative treatment? For Parsley Health and GlycanAge, which promote functional medicine, it’s serene – all blush pink, forest green and rounded corners; for Modern Age, which focuses on longevity, it’s more clinical, with high-resolution botanical imagery and classical icons; Ezra, which offers full-body MRIs as cancer prevention, goes...
Bezi by Red Antler
Bezi was founded by Ilay Karateke – an Istanbul-raised, New York-based, ex-McKinsey consultant turned cheesemaker – and Hasan Bahcivan – a Berkeley-trained engineer from one of Turkey’s largest and most legacied cheesemaking families. Both grew up in large families, with their lives punctuated by big family-style meals shared with friends and neighbours. Labneh, a Middle Eastern spreadable cheese, was ever...
Joyful Outdoors by Alphabetical
Over the years, London-based Alphabetical has honed both a distinctive style and a distinctive client list: often, its most celebrated projects are those for brands or organisations that are both a unique place, and more specifically a site for a community that’s underserved or underrepresented. In short, Alphabetical has honed its knack for uniting a people-centric, frequently cocreation based approach...