Opinion by Richard Baird.
ITI Computers is a Croatian-based software company that specialises in the development of IT solutions for the leisure, tourism and hospitality sectors. Bound by a consistent typographic and monogrammatic design solution but divided by an organic and systematic contrast of context, creative agency Bunch developed a new logo and print solution for ITI and its leading management product Diventa, which delivers an interesting richness to familiar technological cues.
SoftKinetic is a leading Brussels based developer of gesture recognition technology for the consumer electronic and private sectors. As part of a rebranding exercise undertaken towards the end of 2011, SoftKinetic approached user-centric independent design agency Method to develop an identity that would capture the company’s changing technological focus.
Zerogon, (a mathematical term to describe a circle visualized as a polygon that has no edges or vertices) is an Australian software engineering firm that focuses on developing practical solutions for businesses. Their new identity and stationary, designed by Melbourne based graphic designer Nicholas Hawker, is a visual abstraction of the Zerogon concept that appears to balance both a mathematical and mechanical visual style.