Essem Design Product Catalogue 2018 by Bedow
Posted: June 1, 2018 Filed under: Art and Design, Fonts in Use, Graphic Design Reviews | Tags: Art Direction, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Brochure Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bedow, Fonts in Use: Dala Moa, From Scandinavia, Furniture Design Logos, Graphic Design, Graphic Design Blog, Illustration, Sans-serif Typography, Stencil, The Best Graphic Design Work of 2018 Comments Off on Essem Design Product Catalogue 2018 by BedowOpinion by Richard Baird
In 2014 Bedow worked with Essem Design, a Swedish manufacturer of artisanal hallway products and furniture, to develop a new graphic identity. This included logotype, adverts, catalogue, product sheet and stationery design. The concept was based around the simple gesture “Hej—Hej då”, hello and goodbye in Swedish and a reference to the most common phrase used in the hallway.
This verbal gesture was visualised using Commercial Type’s Dala Moa, paired with Futura, and played out across a brochure and stationery set of white and unbleached papers. The result balanced a playful and personable expression with the functional and crafted. This is expanded on and further explored throughout Essem Design’s 2018 product catalogue, also designed by Bedow, in the approach to art direction, colour, form and illustration.
H+J by Spy, United Kingdom
Posted: March 21, 2017 Filed under: Food and Drink, Graphic Design Reviews, Logo Reviews | Tags: Art Direction, Brand Book, Brand Guidelines, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Business Card Design, Catering Logos, Design For Print, Design Opinion, Design Reviews, Designed by Spy, Designed in London, Die Cut Design Detail, From the United Kingdom, Geometric Pattern, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Patterns, Sans-serif Typography, Stencil, Stencil Cut Logotypes, Still Life in Brand Identity Design, The Best Business Cards of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, The Very Best of BP&O, Typography, Unbleached Materials Comments Off on H+J by Spy, United KingdomOpinion by Richard Baird.
H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.
Croxley Park by Blast, United Kingdom
Posted: February 10, 2017 Filed under: Business, Banking, Law and Finance, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Brochure Design, Design For Print, Design Opinion, Design Reviews, Designed by Blast, Gold Foil, Graphic Design, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Illustration, Logo Design & Branding Blog, Sans-serif Typography, Stencil, Stencil Cut Logotypes, The Very Best of BP&O, Typography, Uncoated Papers & Cards Comments Off on Croxley Park by Blast, United KingdomOpinion by Richard Baird.
Croxley Park is a business park located two miles from the town of Watford, United Kingdom, with good local public transport links and twelve minutes from the M25, an arterial route that encircles Greater London. Although strategically placed to make the most of these networks, Croxely Park also has a unique 25 acre parkland setting. Currently, this is home to both multi-national companies and small start-ups, which make up the park’s 2,600 inhabitants.
With the aspiration of becoming one of the top UK business parks, and the intention of competing on a national and international scale, Croxley park worked with London-based graphic design studio Blast to conduct a strategic review, help clarify its positioning and create a new brand identity.
Based around the concept “&More”, Blast developed a solution that brings to life the environment and culture that surrounds the park, its amenities and high-quality service. This is brought together and expressed through cheerful colour and illustration, custom type treatment, photography and moving image, copyrighting, symbol and the materiality of brochure.
