Posted: Filed under: Art and Design, Logo Reviews | Tags: Art Gallery Logos and Brand Identities, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Colour in Use: Brown, Custom Typefaces & Logotypes, Custom Typography, Danish Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio Claus Due, Designed in Copenhagen, Designed in Denmark, Display Typography, Fonts in Use: Helvetica, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Inline Typography, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logotypes, Modernist Brand Identities, Monolinear Typography, Museum Logos, Numbers In Branding, Sans-serif Logotypes, Sans-serif Typography, The Best Brand Identities of 2015, The Best Custom Logotypes, The Best Logo Designs of 2015, The Very Best of 2015, The Very Best of BP&O, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Clay is a museum of ceramic arts and crafts, located in the Danish town of Middelfart, west of the capital. Exhibits range from a 235 year old plate to more recent and experimental pieces from contemporary artists. The museum worked with Studio Claus Due to develop a new visual identity system. This included business cards, stationery, signage, packaging, print communication and website, unified by an earthy colour palette and custom typography, punctuated by shots of blue and yellow, and featuring uncoated materials.
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