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Clay by Studio Claus Due, Denmark

Opinion by Richard Baird.

Branding for Clay — Museum of Ceramic Art Denmark by Studio Claus Due

Clay is a museum of ceramic arts and crafts, located in the Danish town of Middelfart, west of the capital. Exhibits range from a 235 year old plate to more recent and experimental pieces from contemporary artists. The museum worked with Studio Claus Due to develop a new visual identity system. This included business cards, stationery, signage, packaging, print communication and website, unified by an earthy colour palette and custom typography, punctuated by shots of blue and yellow, and featuring uncoated materials.

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